Delivery Manager – Affiliate Marketing
2 days ago
Position: Mobile Delivery Manager – Affiliate Marketing
Location: Noida/Hybrid/Remote
Experience: 3-6 Years
Share resume hiring@swipemessage.net
Roles & Responsibilities:
1. Affiliate Marketing & Campaign Monitoring:
- Oversee affiliate marketing activities, analyze campaign performance, and develop strategies to increase revenue.
- In-depth knowledge of various buying models (CPM, CPC, CPA, CPL, CPS, CPI) and proficiency with platforms like Appsflyer, Affise, and Kochava for optimization.
2. Campaign Management:
- Experience working in sectors like BFSI, Education, Gaming, and Travel, utilizing 1st-party affiliates, ad networks, and DSPs.
3. Media Planning & Buying:
- Create media plans that align with campaign goals and budgets.
- Manage media buying, including inventory booking and partner negotiations to maximize profitability.
4. Performance Analytics & Reporting:
- Utilize tools such as Google Analytics (GA4), Appsflyer, and Kochava to track KPIs, assess ROI, and optimize campaigns.
- Provide actionable insights based on data analysis to improve performance.
5. Publisher Management & Billing:
- Manage publisher billing queries and ensure high-quality service across industries such as BFSI, Education, Automotive, E-Commerce, and Travel.
Requirements:
- Experience: 3-6 years in affiliate marketing and mobile campaign management, with a strong focus on traffic acquisition and campaign optimization.
- Technical Skills: Hands-on experience with affiliate and campaign management platforms like Appsflyer, Branch, Kochava, and Affise.
- Campaign & Media Management: Demonstrated ability to manage and optimize branding and performance campaigns across various channels, including OTT, news apps, and 1st-party affiliates.
- Analytical Expertise: Strong proficiency in using analytics tools such as Google Analytics (GA4) and Appsflyer to measure KPIs, assess ROI, and drive data-backed optimizations.
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