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Social Media Marketing Specialist

1 month ago

Pune, India IndiQube Full time

Social Media Marketing Specialist Responsibilities:


Strategy Development:

  • Develop and implement effective social media marketing strategies to achieve business goals.
  • Conduct market research to identify trends, audience preferences, and competitor activities.
  • Collaborate with the marketing team to integrate social media into overall marketing plans.


Content Creation and Management:

  • Create engaging and shareable content across various social media platforms.
  • Design visually appealing creatives and graphics for posts and advertisements.
  • Develop a content calendar and ensure timely and consistent posting.


Community Engagement:

  • Build and manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, etc.
  • Foster engagement with the audience through comments, messages, and other interactions.
  • Monitor and respond to social media trends, news, and feedback.


Social Media Advertising:

  • Plan and execute social media advertising campaigns to reach target audiences.
  • Monitor and optimize ad performance using analytics tools.
  • Stay updated on the latest advertising features and trends on social platforms.


Analytics and Reporting:

  • Track, analyze, and report on social media metrics and performance.
  • Provide insights and recommendations based on data to improve social media strategies.
  • Use analytics to measure the success of campaigns and adjust strategies accordingly.


Collaboration and Communication:

  • Collaborate with cross-functional teams, including content creators, designers, and marketing managers.
  • Communicate effectively with stakeholders and keep them informed about social media activities.


Learning and Development:

  • Stay abreast of industry trends, emerging platforms, and best practices.
  • Continuously update skills and knowledge to adapt to evolving social media landscapes.
  • Attend relevant workshops, webinars, and conferences to enhance expertise.


Brand Advocacy:

  • Ensure brand consistency in all social media content and interactions.
  • Act as a brand advocate, promoting the company's values and mission through social media.


Customer Relationship Management:

  • Build and maintain relationships with influencers and industry professionals.
  • Address customer inquiries and concerns promptly and professionally.


Qualifications:

  • Minimum of 3-4 years of experience in social media marketing.
  • Proficiency in graphic design tools and content creation.
  • Strong understanding of social media platforms, trends, and advertising.
  • Excellent communication and interpersonal skills.
  • Proven track record of successful social media campaigns.

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