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Creative Content Strategist

3 months ago

Indore, India Custo Full time

The Role in One Line

Strategize and create social media content that resonates with our target audience.


The Role in Detail

Creative Strategy Development:

  • Formulate and implement creative strategies aligned with the company's objectives


Audience Research:

  • Conduct in-depth research to understand the target audience's demographics, preferences, and behaviors
  • Utilize insights to develop content for social media - Instagram, YouTube, Pinterest


Innovative Ideation:

  • Generate out-of-the-box concepts that resonate with the target audience
  • Stay ahead of industry trends and competitor activities to maintain a competitive edge


Content Development:

  • Participate in and direct photoshoots to create high-quality visual content
  • Write engaging and concise copy for marketing materials
  • Ensure consistency of brand messaging across all creatives
  • Work closely with influencers, agencies, and internal teams to ensure seamless execution of projects


Performance Analysis:

  • Monitor and analyze the performance of campaigns, adjusting strategies as needed for optimal results.


Preferred candidate profile:

  • At least 1 year of experience working in a marketing agency or a D2C brand's marketing team
  • Located in Indore or willing to move to Indore
  • A knack for spotting and creating creative content
  • Ability to thrive in a fast-paced environment and juggle multiple projects simultaneously