![Town Contacts Technologies Pvt. Ltd.](https://media.trabajo.org/img/noimg.jpg)
Marketing Specialist
7 days ago
About Us: Town Contacts Technologies Pvt Ltd. is a leading software development organization specializing in software solutions, meta verification assistance, meta automation, ERP solutions for businesses, and SAAS products. We are dedicated to delivering high-quality solutions to our clients. We are looking for a talented Digital Marketing Specialist to join our team and drive our online presence to new heights.
Job Summary: We are seeking a highly motivated and experienced Digital Marketing Specialist to join our marketing team. The successful candidate will be responsible for developing and implementing SEO strategies, managing social media campaigns, and generating leads to support our sales team. This role requires a strategic thinker with a deep understanding of digital marketing trends and tools.
Key Responsibilities:
1. Search Engine Optimization (SEO):
- Conduct keyword research and analysis to identify SEO opportunities.
- Optimize website content, including meta tags, headers, and on-page elements.
- Develop and implement link-building strategies.
- Monitor and report on SEO performance using tools like Google Analytics and SEMrush.
- Stay updated with the latest SEO trends and algorithm changes.
2. Social Media Marketing:
- Create and manage engaging content across all social media platforms (Facebook, Twitter, LinkedIn, etc)
- Develop and execute social media strategies to increase brand awareness and engagement.
- Monitor social media metrics and KPIs to measure campaign effectiveness.
- Engage with our online community, respond to comments and messages, and manage social media interactions.
- Collaborate with the design team to produce high-quality visuals and multimedia content.
3. Lead Generation:
- Develop and execute lead generation strategies to support the sales team.
- Utilize various digital channels (email marketing, content marketing, PPC, etc.) to generate quality leads.
- Create and manage lead nurturing campaigns to convert prospects into customers.
- Analyze and report on lead generation performance, providing insights and recommendations for improvement.
- Work closely with the sales team to ensure a seamless handover of leads.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- In-depth knowledge of SEO principles, tools, and best practices.
- Strong understanding of social media platforms and trends.
- Experience with lead generation strategies and tools.
- Proficient in digital marketing tools such as Google Analytics, SEMrush, Hootsuite, Mailchimp, etc.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Strong analytical skills and attention to detail.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunity to work with a talented and dynamic team.
- Professional development and growth opportunities.
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