Public Relations Manager

4 weeks ago

New Delhi, India Ardent Co. Full time

The account manager is responsible for ensuring that the agency is meeting the client's needs, works with key functions that go into driving the agency's PR efforts & manage internal and external communications while driving projects to successful completion.


Location: Central Delhi


KEY RESPONSIBILITIES


ACCOUNT MANAGEMENT:

  • Supervise overall planning, strategizing & execution of PR strategies across traditional, digital and relevant influencers for accounts along with the reporting team as per targets & available platforms
  • Experience in planning and organizing promotional events such as press conferences, brand launch events, influencer campaigns, etc
  • Great understanding of the media across the ecosystem including relationships with key senior voices in the media.
  • Ability to strategize and implement press release and media outreach campaigns
  • Ability to cultivate key new relationships with media and influencers on behalf of the agency
  • Regularly liaise with clients via telephone, email, conference calls or face-to-face
  • Regularly monitor and intervene in the performance of client accounts basis observations and data obtained to ensure optimum results and quality
  • Check for accuracy, timeliness, and quality of content delivered by managers including monthly reports and documentation


TEAM MANAGEMENT:

  • Lead & manager a team of consultants to drive performance & account management
  • Define important KPIs for accounts and teams
  • Encourage collaboration across teams to ensure consistency in results and efforts
  • Monitor teams progress & hold regular reviews with the team members on performance feedback
  • Maintain brand team by recruiting, selecting, orienting, and training employees.
  • Work with the founding team for operational requirements, suggest and implement new features and processes to improve team efficiency
  • Train the team with current technologies and trends in PR, digital media, and application

Required experience:

  • 3+ years of experience as a PR Manager or similar role with experience in leading a team
  • Bachelor’s degree in PR / Journalism or relevant field preferred
  • Demonstrated experience with healthcare, pharms, steel, energy, hr, education, lifestyle and corporate clients
  • Excellent knowledge of PR best practices and latest trends and platforms
  • Should know how to engage team, leverage monitoring tools for insights and align their work with agency and client’s goals
  • Ability to design 360 campaigns including experience with organic and paid media strategy and execution
  • Experience with business development and crisis management is a bonus
  • Proven ability to manage schedules, meet tight deadlines and offer consistently high-quality events and PR
  • Established relationships with key media and influencers


Personal skills:

  • Excellent organization & multitasking skills
  • Proficient in interpersonal skills & good communication (written and spoken English)
  • Ability to work proactively & independently
  • Ability to coach & drive performance in teams

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