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Marketing Manager

1 month ago

Bengaluru, India Health & Glow Full time

Role Summary

  •  Build and execute BTL campaigns to drive NOB and support marketing objectives for the months.
  •  Lead, coordinate, execute and monitor monthly promotion in-store along with VM and brand playbooks to maintain consistent brand experience as per guidelines.
  • Oversees the production of all promotional materials and marketing campaigns related assets.
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors for all BTL campaigns
  • Track, analyze the performance of campaigns, managing the marketing budget
  • Plan initiatives to drive new customer acquisition across all stores of Health and Glow. Liaison with relevant cross functional team to drive walk-ins and conversions.

Key Result Areas

  • NOB contribution to overall business growth through offline marketing campaigns
  • Responsible for store communication readiness for new store launches
  • Owner of store VM and brand experience playbooks
  • Tracking monthly spends, provisions and invoices submission of all marketing activities

Critical Success Factors

  • MPL changeover on time and seamless transition
  • Growth in store footfalls
  • Successful store and new brand launches at stores

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