Influencer Marketing Specialist
1 month ago
About HealthKart:
HealthKart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HK Vitals - which are leaders in their respective segments and follow an omni-channel distribution strategy.
Roles & Responsibilities:
- Device and execute end-to-end Influencer marketing strategy for the MuscleBlaze portfolio.
- Identify, build and maintain a working relationship with repertoire of Influencers – Paid as well as barter
- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
- Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic
- Work on a business model to work with the influencers to optimize the results through the association on a long term basis
- Track and maintain a repository of all influencer campaigns and deliverables
- Manage Influencer and Affiliation/Referral partnerships
- Support planning, stargazing and execution of various Influencer campaigns which involves brainstorming, content ideas, influencer screening across categories- Beauty, Wellness, Lifestyle & Fitness, communicating and coordinating, timely execution, and maintaining reports
- On-boarding and managing new and existing influencers for various digital and offline campaigns and the day to day Influencer activities-Product/Offer launches and awareness, Paid collaborations, Referral codes, International blogger collaborations, etc.
- Track performance of all influencer marketing projects
- Keep a track of weekly targets and help the team to achieve the same
- Measurable improvements to perform
- Stay current with digital media trends and tools
- Manage Referral Marketing via influencer partnerships
- Ensure Influencer acquisitions and retentions via designing various programs and on- boarding influencers for the same
- Work with other departments (product development, creative, merchandising, operations, and sales, etc.) to ensure goal and strategy alignment
Requirements:
- Should be from an agency background having dealt with various Influencer campaigns. Skincare brand experience is a plus.
- Good negotiation skills to ensure maximum ROI for the budgets
- Should have worked with a mix set of influencers – Category A+, A, B, Micro
- Understand nuances of working with influencers on different platforms – Youtube, Instagram
- Blend of creativity, analytical, perseverance, and results-oriented problem-solving skills
- Strong sense of ownership and appetite for learning
- Proficient in Word, Excel (Moderate to advanced excel experience), Outlook and PowerPoint
- An eye for potential digital creator
- A team-oriented mindset and the ability to work with the wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty
- Should have 2-3 years of experience in Influencer marketing
- Excellent communication skills
- Bachelors/PG in marketing or relevant work experience
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