National Sales And Marketing Director

3 weeks ago

Noida, Uttar Pradesh, India COMPLEX BRAIN HEALTHCARE PRIVATE LIMITED Full time
Role Summary:

We are seeking a visionary and results-driven National Sales and Marketing Director to lead and scale our SaaS-based Hospital Information Management System (HIMS) and Laboratory Information System (LIS) solutions across India. This dual-role position will oversee both revenue generation and brand positioning strategies.

The selected leader will be entrusted with formulating his/her own national team, covering both sales and marketing functions, and will be responsible for executing high-impact GTM strategies for B2B, enterprise healthcare, and government segments.

Key Responsibilities: Strategic Leadership
  • Develop and own the national sales and marketing strategy with clear KPIs.
  • Identify market expansion opportunities and forge partnerships in both private and government healthcare sectors.
  • Collaborate closely with product, tech, and operations teams to align offerings with market needs.
Team Formation & Management
  • Build and structure your own national sales and marketing team, including zonal sales heads, account executives, digital marketers, brand managers, and tender specialists.
  • Define KRAs, build review systems, and instill a performance-driven culture.
Sales Execution
  • Lead enterprise sales of HIMS and LIS platforms to hospitals, diagnostic labs, healthcare groups, and public health departments.
  • Participate in high-value deal negotiations and government tender processes.
  • Drive end-to-end revenue lifecycle from prospecting to closure and account expansion.
Marketing & Branding
  • Oversee and implement strategic marketing initiatives including:
  • Digital campaigns
  • Lead generation (inbound/outbound)
  • Healthcare conferences & CMEs
  • Thought leadership, PR, and brand messaging
  • Create sector-specific collaterals, case studies, and government-specific presentations.
Customer & Market Intelligence
  • Cultivate strong relationships with key decision-makers such as hospital CEOs, health secretaries, and procurement officers.
  • Monitor competitor activities, pricing strategies, and buyer trends for both private and institutional segments.
Required Qualifications & Experience:
  • 12+ years of experience in enterprise healthcare sales & marketing; with minimum 5 years in a national or zonal leadership role.
  • Deep experience in selling SaaS platforms like HIMS, LIS, EMR, PACS, or healthcare CRMs is mandatory.
  • Proven success in building and managing sales + marketing teams across multiple zones or states.
  • Understanding of public procurement, NHM/PM-JAY programs, GEM portal, and government sales cycle.
  • Strong grasp of digital marketing, lead nurturing tools, CRM systems (Zoho, Salesforce), and B2B sales workflows.
Key Skills:
  • National Sales & Marketing Leadership
  • Enterprise SaaS (Healthcare IT) Strategy
  • Team Building & Talent Acquisition
  • Tender/Bid Management
  • Digital Marketing & Demand Generation
  • High-Value Negotiation & Client Relationship Management
  • Government & Institutional Healthcare Sales
Compensation (CTC):

ComponentRangeFixed Salary₹24 – ₹36 lakhs per annum

Performance Bonus₹15 – ₹30 lakhs annually

Equity (if applicable)0.5% – 2% ESOP / equity options

Other PerksTravel allowance, medical, laptop, performance incentives, etc.

Compensation is negotiable based on experience, past performance, and ability to deliver.

How to Apply:

Send your CV and a brief cover letter to: [.COM]

Subject Line: Application – National Sales & Marketing Director – Healthcare SaaS

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