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ASO & SEO Specialist with Technical Content Writing Expertise

1 month ago

Noida, India Appeneure Full time

Key Responsibilities:


App Store Optimization (ASO):

  • Conduct keyword research to optimize app listings on the App Store and Google Play.
  • Analyze app performance metrics to improve rankings and visibility.
  • Create and test various app descriptions, titles, and promotional texts.
  • Implement and monitor A/B testing strategies for app assets.


Search Engine Optimization (SEO):

  • Perform keyword research and competitive analysis for website content.
  • Optimize website content, meta tags, and other on-page elements for search engines.
  • Develop and implement link-building strategies to improve domain authority.
  • Monitor and report on SEO performance using tools like Google Analytics and SEMrush.


Technical Content Writing:

  • Write clear, concise, and well-structured technical content for blogs, articles, product descriptions, user guides, and FAQs.
  • Collaborate with developers and other technical staff to ensure accuracy and clarity in technical documentation.
  • Maintain a consistent tone and style across all written content.


Experience:

  • Minimum of 2 years of experience in ASO, SEO, and technical content writing.
  • Proven track record of improving app store rankings and website search engine rankings.


Skills:

  • Proficient in keyword research tools (e.g., Ahrefs, Google Keyword Planner).
  • Strong understanding of ASO and SEO best practices.
  • Excellent writing and editing skills with attention to detail.
  • Familiarity with content management systems (e.g., WordPress).
  • Basic understanding of HTML and CSS is a plus.


Salary and Work Environment:

Salary:

  • Competitive salary range of 3-3.5 LPA (Lakhs Per Annum).

Work Environment:

  • Full-time, work-from-office position from Noida
  • Collaborative and dynamic work environment


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