Zonal Marketing Manager
3 weeks ago
Roles& Responsibility :-
Business Excellence
- Implementation of Zonal standard processes in the Zone to establish new Business Excellence Tools (MINE, CMI) at all levels.
- Utilizing market feedback & personal network to develop market intelligence for formulating plans for the brands.
- Strategizing and ensuring proper execution of business-related plans for their zones.
- People Management
- Grooming a team of skilled managers & support staff full of highest level of morale and competitiveness ready to take on adverse business conditions and competition.
- Work closely with Product Managers and impart product knowledge in the Zone/ Regions.
Brand pull
- Optimal use of resources to achieve the sales objectives with high quality demand generation activities.
- Planning Campaign for promoting product in region.
- Communicating identified marketing needs and brand building efforts required in the region.
- Developing initiating & executing marketing plans including direct & indirect event.
Liaison
- Liaison with different government departments and agricultural institutions
- Ensure sufficient system/controls for effective communication and networking within the Region.
- Building the relationships and networking with professional/ individual forums, executives of other companies.
Promotional Budget Controlling
- Optimal use of resources to achieve the sales objectives with high quality demand generation activities.
- Promo Inputs planning & allocations.
- Tracking & Adhering of Budget and Expenses.
New Product Launches
- Plan & Execute New Product launches.
- Strategic Crop Projects Implementation.
Education Qualification :-
- BSc (Ag)
- MSC Ag/MBA preferred.
Work Experience:-
- 10+years in field marketing.
Department- Field Marketing
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