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Digital Marketing Specialist

2 months ago

Mysore, India RIGVESOFT PVT LTD Full time

Job Title: Digital Marketer

Location: Mysore, Karnataka

Job Type: Full-time - Onsite

experience: 0-2 years max

Language known: kannada, English

We are looking for a results-driven Digital Marketer to join our team to help drive our online presence, brand awareness, and lead generation efforts.

Job Responsibilities:

  • Digital Strategy Development: Create, execute, and optimize comprehensive digital marketing strategies across various channels, including SEO, SEM, PPC, email marketing, and social media.
  • Content Creation: Collaborate with content creators to design engaging content (blogs, infographics, videos, etc.) that aligns with the company’s marketing goals.
  • SEO and SEM: Optimize website content and structure for search engines, manage paid advertising campaigns (Google Ads, Bing Ads), and ensure maximum ROI.
  • Social Media Marketing: Plan and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.), increase engagement, and grow the brand’s presence.
  • Email Marketing: Build, segment, and manage email lists, create email campaigns, and monitor their performance to improve open and click-through rates.
  • Analytics and Reporting: Track and report on digital marketing performance using tools like Google Analytics, SEMrush, or Moz. Provide insights and recommendations to improve KPIs.
  • Lead Generation: Implement strategies to attract and convert leads through various marketing efforts, including landing pages, CTAs, and funnels.
  • PPC Campaigns: Set up and manage pay-per-click (PPC) campaigns, analyze ad performance, and optimize to reduce costs while increasing conversions.
  • Market Research: Stay updated on industry trends, competitive landscape, and new marketing technologies to drive innovation.

Qualifications:

  • Proven experience in a similar digital marketing role.
  • Hands-on experience with SEO, SEM, Google Analytics, and CRM tools.
  • Strong understanding of PPC strategies, campaign management, and A/B testing.
  • Proficiency with social media management tools (Hootsuite, Buffer, etc.) and platforms (Facebook Ads, LinkedIn Campaigns, etc.).
  • Solid copywriting and content creation skills.
  • Analytical mindset with the ability to interpret data and trends to inform marketing decisions.
  • Excellent communication and project management skills.

Preferred Skills:

  • Experience with automation tools like HubSpot, Mailchimp, or Marketo.
  • Graphic design or video editing skills. - canva