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Senior Software Engineer – SFMC

2 months ago

Hyderabad, India Bristol Myers Squibb Full time

Capabilities:

  • Strong Experience in deploying campaigns Salesforce technology solutions –Specifically SFMC Marketing Cloud Personalization with knowledge of the broader omnichannel ecosystem Salesforce CDP, Sales Cloud, Media DSPs/Ad Servers
  • Strong knowledge of programming languages such as Javascript, HTML, AMPscript, SOQL and, Dynamic messaging scripts.
  • Hands on experience with design/delivery of solutions on Salesforce Marketing Cloud using Email Studio, Mobile Studio, Journey builder, MC Personalization , Automation Studio
  • Integration experience with web platforms such as Adobe Experience Manager and Salesforce Customer Data Cloud.
  • Experience with service support ticketing and configuration management such as JIRA and ServiceNow.


Experience & Qualification requirements:

  • 5-7 years of hands-on experience developing consent and campaign management solutions for Web, email, mobile Direct Mail, and other omni-channels
  • Extensive experience with Journey builder, Contact builder and Content builder, automation studio in SFMC
  • Experience in MCP to implement SDK integration with AEM, create Javascript beacons and develop site mapping by properly determining content zones, listeners, page types etc.
  • Integration experience with SFMC, Salesforce Customer Data cloud, Veeva, Salesforce Core and other external systems
  • Implement Complex data modeling to harmonize engagement data from the Web, Email, Mobile, and other Data Clouds to create unified profile of customers.
  • Excellent collaboration and communication skills to build strong partnerships.
  • Deep analytical skills and logical thinking to identify and resolve technical issues.
  • Ability to provide thought leadership and act as a technical subject matter expert for stakeholders
  • Ability to demonstrate technical concepts to non-technical audiences.


Key Accountabilities:

  • Responsible for working in an omni-channel, cross cloud Salesforce environment and needs to have a strong background in Salesforce Marketing Cloud Personalization (Interaction Studio) data architecture, campaigns and integrations.
  • Work with website capability team, Business Stakeholders, agencies and vendors to understand the business context and use cases and translate the business cases into technical requirements.
  • Guide best practices and use cases for real time retargeting and dynamic content personalization (Web, Email and Media Channels
  • Implement MCP SDK integration with AEM commercial/medical websites, create site mapping, IS objects like categories, catalogue, segments, and recipes to drive personalization across web and other omni-channels.
  • ETL Integrations across campaign management eco system to build unified view of a customer.
  • Partners very closely with adjacent IT teams to ensure the delivery and operations of digital capabilities and that CCM capabilities are fully understood and leveraged.
  • Matrix leadership of IT resources in other IT functions: responsible for ensuring that all IT functions are successful in their delivery of services. Key matrix IT partner functions include enterprise and data architecture, cyber security, application support & maintenance, program management, information & data management, collaboration services and infrastructure services.