Social Media Strategist
4 days ago
Job Title- Social Media Strategist
Experience- 8+ years
Location- Jaipur
About Us:
Prem Green is a leading brand in the beauty care industry, offering premium skincare and haircare and specialist in henna based products. We are seeking an experienced and creative Head of Social Media to lead and execute our social media strategy across multiple platforms, driving brand awareness, engagement, and growth.
Key Responsibilities:
Social Media Strategy & Execution:
Develop and execute a social media strategy aligned with brand goals, focusing on engagement, awareness, and conversions.
Manage and grow the brand's presence across platforms like Instagram, TikTok, Facebook, Pinterest, and YouTube.
Plan and schedule engaging, visually appealing content using social media tools.
Content Creation & Management:
Oversee the creation of high-quality photo, video, and user-generated content that aligns with beauty trends.
Work with influencers, makeup artists, and content creators to develop compelling brand collaborations.
Stay updated on beauty trends, viral challenges, and social media innovations to keep content fresh and engaging.
Community Engagement & Brand Advocacy:
Actively engage with followers, responding to comments, messages, and brand mentions in a timely manner.
Foster a strong brand community by encouraging user-generated content and customer testimonials.
Collaborate with the customer support team to manage social media-related inquiries.
Analytics & Performance Tracking:
Monitor social media analytics to track performance and optimize content strategy.
Provide weekly/monthly reports on engagement, reach, and campaign success.
Use insights to A/B test content and improve post performance.
Influencer & Brand Partnerships:
Identify, collaborate with, and manage relationships with beauty influencers and brand ambassadors.
Develop and execute influencer campaigns to enhance brand visibility and credibility.
Paid Social Campaigns:
Work with the digital marketing team to develop and oversee paid ad campaigns on platforms like Instagram, TikTok, and Facebook.
Optimize ad performance by analyzing data and making necessary adjustments.
Requirements:
Experience: 8+ years in social media management, preferably in the beauty, skincare, or cosmetics industry.
Creativity & Aesthetic Sense: Strong understanding of beauty content trends, branding, and storytelling.
Social Media Expertise: Proficiency in managing Instagram, TikTok, YouTube, and emerging platforms.
Content Creation Skills: Knowledge of Canva, Adobe Photoshop, CapCut, or similar tools is a plus.
Data-Driven Mindset: Ability to track and interpret social media analytics for performance optimization.
Excellent Communication: Strong copywriting and engagement skills.
Passion for Beauty: A deep understanding of makeup, skincare, and the latest industry trends.
Bonus Skills (Preferred but Not Required):
Experience with TikTok content creation & trends
Knowledge of SEO & social media marketing strategies
- Background in influencer marketing or PR
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