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Creator-In-Residence

4 months ago

Bangalore Urban, India Olyv India (formerly SmartCoin) Full time

Roles & Responsibilities:


  • Execute the integration of social media as a channel into all major company-wide initiatives such as brand campaigns, product launches, advocacy initiatives, and amplification of proprietary content
  • Own and scale a comprehensive strategy for Olyv’s corporate social channels aligned with marketing goals
  • Manage social media calendars for organic posts in collaboration with social media team members and across the organization
  • Create timely and engaging content optimized for platform used and intended audience
  • Oversee the monitoring and reporting on social engagement, trends, and analytics; brief leadership on a regular basis
  • Oversee and contribute to the creation of engaging B2C content to engage target audiences and increase followers
  • Ideate and oversee the creation of visuals and videos that elevate Olyv while protecting brand guidelines
  • Work closely with Brand Lead, Content managers and SEO team to identify opportunities for repurposing content on our different social channels
  • Work closely with the leadership and cofounders team for cofounder profile and assist in thought leadership content endeavors
  • Own all communications and develop content in line with the approved communication plan
  • Manage production of various content assets including video production, events, social media assets
  • Liaise with internal and external stakeholders to execute the approved communication plan
  • Act as the custodian of any brand-related logos / language/ descriptions across various touch points.
  • Ensure adequate digital presence for the brand in coordination with various marketing initiatives being executed
  • Ensure adherence to a unified global approach across all digital platforms
  • Identify and engage external agencies for the design and execution of communication material like videos, digital creative, dossiers, flyers, etc.
  • Evaluate vendors to provide the services for various branding initiatives
  • Provide support with Key Projects, adapt and create assets for region-specific campaigns
  • Assist with the creation of SOP for any new requirements
  • On the definition and implementation of brand guidelines such as BRI, BVI, brand book, tonality guidelines, etc.
  • Assist with market-specific initiatives such as the development of local language content (Print ad, paid media, CRM mailers)
  • Manage every piece of content that goes out on the company’s behalf, ranging from newsletters, press releases, blog posts, and social media posts on various platforms.
  • Analyze performance indicators and web traffic, identifying areas where the content requires improvement.
  • Keep track of the existing content strategy performance.
  • Communicate new content ideas to the creative team to ensure they are aligned and produce the needed support material, such as photos, images, or videos.
  • Proofread new content to avoid and correct errors


Eligibility Requirements:


  • 1-3 years of work experience in Consumer Marketing / Social Media Marketing/Community Marketing
  • Full understanding of all social media platforms & related analytical tools to monitor success metrics
  • Excellent written communication skills for producing high quality content/ postsIdea machine - catch trends and fast turnaround contextualizing them to brand needs
  • Excellent presentation skills - Ability to articulate ideas and key objectives
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience presenting metrics and progress to goal with stakeholders
  • Top-notch writing and editing ability – you produce engaging, accurate copy even under time pressure.
  • Understanding of Online Reputation Management (ORM) will be an added advantage