Senior Copywriter

3 weeks ago

Gurugram, India BeatO Full time

Role & Responsibilities:


Content Creation & Strategy:

  • Write and edit persuasive and engaging copy for a wide range of creative projects, including but not limited to product descriptions, growth and retention campaigns, script writing for reel videos, email marketing and website materials.
  • Infuse creativity and emotion into copywriting to bring our products and brand to life in fresh and imaginative ways that resonate with our target audience.
  • Proofread and edit copy to ensure accurate spelling, grammar, formatting, and legal compliance, maintaining a high standard of quality and professionalism.
  • Develop and implement a comprehensive branded content strategy aligned with the objectives of our business units and the interests of our audience.
  • Conduct research and analysis to identify market trends, audience insights, and opportunities for innovative content ideas/partnerships.
  • Explore deeply by researching online and talking to experts to understand what our target the audience wants and feels.


Project Management:

  • Lead end-to-end campaign execution, from concept development and ideation to final delivery and performance analysis.
  • Establish project timelines, milestones, and deliverables, and ensure that all projects are completed on time and within budget.
  • Ideate and concept for a range of executions, with the ability to articulate strategy, set a creative vision, and pitch ideas to cross-functional stakeholders and leadership
  • Manage multiple projects simultaneously and autonomously, adhering to deadlines and ensuring high-quality deliverables
  • Attend project meetings and presentations to provide creative input and address any copy-related concerns or challenges
  • Conduct post-project evaluations and analyse feedback to continuously improve our messaging
  • Provide accurate and frequent status reporting to Creative Lead and CMO.


Creative Direction:

  • Work closely with production units, designers, and video editors to translate brand objectives and concepts into compelling content experiences.
  • Provide creative direction and feedback throughout the production process to ensure alignment with brand guidelines and campaign objectives.


Cross-functional Collaboration:

  • Collaborate with cross-functional teams to understand project briefs and translate key points into persuasive and strategic copy concepts that align with business objectives.


Social Media:

  • Collaborate with social media teams to develop copy and content for various social networks, contributing to a cohesive and engaging online presence.
  • A passion for cultural trends both on Meta, Instagram & LinkedIn platforms and an understanding of how to shape these insights to meet a business purpose or objective.
  • Be responsible for moment marketing finds and curating smart engagement.


Skills & Experience:


  • 6-10 years of experience in copywriting, with a focus on the health industry.
  • Expertise in developing and implementing brand strategies.
  • Strong analytical skills to assess the effectiveness of copy.
  • Excellent communication skills and camera presence.
  • Highly organized and detail-oriented.
  • A proactive and hard-working attitude.
  • Camera presence for podcasts, webinars, and videos is a plus.

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