Brand Solutions Lead
1 week ago
Years of Experience:
3-4 years
Department:
Integrated Solutions
Purpose of role:
Work on brand projects and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Lead will work across multiple platforms to drive engagement and positive customer behavior.
Major Responsibilities:
- Responsible for interacting with clients, understanding briefs, campaign planning and management, monthly evaluation and discuss solutions to enhance the brand’s position.
- Thorough knowledge of the plan in hand for accounts under your purview.
- Strategizing on monthly digital marketing plans to meet brand objectives basis the client brief.
- Upholding the design aesthetics for the brand and constantly endeavoring to elevate the imagery.
- Effective and timely implementation of strategies.
- Setting timelines for projects basis the brand priorities and managing client expectations by keeping them informed on various activities.
- Timely reporting of the brand performance to the client as per the pre-decided scope.
- Take regular feedback from the client regarding the quality of work and areas of improvement.
- Identifying learnings and implementing suggestions to the strategy basis the report.
- Managing and tracking monthly, quarterly and annual budgets for your brands by virtue of AOPs or quarter planning activities.
- Identifying opportunities for integrated services for existing clients.
- Planning and aiding in implementation of integrated strategies on brands, by driving business value for the same.
- Being the primary custodian for the brand when it is an integrated account.
- Identify opportunities within the teams to take up more business/ projects.
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