Associate Product Manager

4 weeks ago

Bengaluru, India InCred Financial Services Full time

About InCred


InCred was founded by Bhupinder Singh in 2016. InCred is credit for Incredible India. We use technology and data-science to make lending quick, simple and hassle-free. We believe traditional ways of lending can exclude those most in need because of outdated, rigid and often inefficient processes. At InCred, we have simplified the lending process with a sharp focus on serving our borrowers’ unique needs and circumstances – offering our customers a truly superior borrowing experience.


Since its founding InCred has raised over $250 Million till date in funding from marquee investors such as Dutch development finance institution FMO, US-based asset manager Moore Capital, India, and Latin America-focused PE fund Elevar, and Alpha Capital, and lent more than $1.5 Billion in loans to individual borrowers, institutions, small and medium businesses till date.


Role:

As part of this vision, InCred’s objective is to establish and significantly grow it’s personal lending products portfolio - distributed both via digital aggregation partner platforms as well as via building out a direct to consumer brand. We are looking to provide a plethora of solutions to retail consumers to fund their varied needs - from short term cash advances, longer-term personal loans funding, flexible lines of credit to balance transfer loans from more expensive forms of credit.


We are seeking to hire an Associate Product Manager with the responsibility to:

1) Establish InCred as a major player and brand in the digitally distributed personal lending space (0 to 1 opportunity)


Key responsibilities


Vision and alignment

The APM will help craft, flesh out, and align leadership to the long-term strategy, roadmap and operating plans towards making InCred a market leader in the personal lending space.

Build a strong market value proposition and evangelize the roadmap and operating plan within the company to iteratively drive strong alignment within diverse stakeholder groups.


Working backwards

He/She will be responsible for understanding and researching customer pain points, their expectations and existing gaps in the industry to come up with a stream of improvements and new product features, partner with department heads and key stakeholders for aligning on UX improvements, underwriting innovations, sales experiments and marketing strategy to learn what works and doesn’t as well as to double down on the winning experiments/strategy to scale the product(s).


Execution excellence

He/She will be responsible for prioritization of items on the roadmap and pre-aligned operating plans - tracking delivery of agreed to deliverables from a product and engineering perspective.

This individual will raise the bar in his/her team for upfront product discipline (knowing the why and the what, tight vertical/MVP slicing of scope to deliver value fast) as well as for backend product discipline (product demos, documentation, ZERO bugs, NFR requirements etc).


Go-To market strategy and execution

He/She will be expected to work closely with internal and external sales, biz dev and digital marketing teams to align on go-to market strategies including - digital marketing and brand campaigns, above the line marketing campaigns (TV, offline billboards etc), pre-approved programs with the existing channel partners, striking new partnerships for sourcing access to preferred customers, our D2C strategy and then drive relentless execution against our aligned strategy.


The ideal candidate will have:


  • BTech/BE. MBA from a top business school strongly preferred with 2-3 years in product management
  • Experience in leading and mentoring product managers
  • Experience in direct to consumer financial services setting a huge plus
  • Fintech lending experience, especially in an Indian context
  • Fantastic communication skills
  • Comfort with ambiguity and fast paced environment
  • Clearly demonstrable impact in past roles
  • Intellectual curiosity/agility
  • A great attitude

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