Sr. Manager

3 weeks ago

Noida, India Damco Solutions Full time

Job Description: Sr. Manager - Product Marketing || Category Marketing || Solution Marketing

Location: Noida/ Faridabad

Company: Damco Solutions


Role Overview: The Category Marketing Manager will be responsible for developing and executing comprehensive marketing strategies for specific categories within our offering's portfolio. This role requires a strategic thinker with a strong understanding of B2B marketing, excellent communication skills, and the ability to collaborate effectively across cross-functional teams.


Key Responsibilities:

Strategic Planning:

  • Conduct market research and analysis to deeply understand customer needs, market trends, and competitive landscape within assigned product categories.
  • Define target audiences, buyer personas, and segmentation strategies for effective marketing campaigns.

Positioning and Messaging:

  • Develop clear and compelling positioning and messaging for the product categories to differentiate them in the market and resonate with target audiences.
  • Ensure consistency in messaging across all marketing channels and materials.

Go-to-Market Strategy:

  • Plan and execute integrated marketing campaigns that drive awareness, consideration, and demand for the product categories.
  • Collaborate with marketing, sales, and product teams to align go-to-market strategies and ensure effective campaign execution.

Content Development:

  • Develop a content strategy for the product categories, including whitepapers, case studies, blogs, videos, webinars, and sales collateral.
  • Create high-quality content that educates and informs target audiences about the benefits and use cases of the product categories.

Sales Enablement:

  • Develop sales enablement tools and resources, such as sales presentations, battle cards, and product demos, to support the sales teams in effectively communicating the value proposition of the product categories.
  • Provide training and support to sales teams on category-specific messaging, competitive differentiation, and objection handling.

Performance Measurement and Optimization:

  • Define and track key performance indicators (KPIs) to measure the effectiveness of category marketing initiatives, including lead generation, pipeline contribution, market share growth, and brand awareness.
  • Analyze campaign performance data and market insights to optimize strategies and tactics for continuous improvement.

Cross-Functional Collaboration:

  • Collaborate closely with product management, sales, marketing communications, and customer success teams to ensure alignment and support for category marketing initiatives.
  • Build relationships with industry analysts, media partners, and third-party influencers to amplify category-specific messaging and thought leadership.


Qualifications:

  • Bachelor's degree in marketing, Business, or a related field. MBA preferred.
  • 10+ years of experience in marketing, with a focus on category or product marketing in the B2B technology sector.
  • Proven track record of developing and executing successful marketing strategies for specific product categories or solutions.
  • Strong analytical skills with the ability to interpret data and market research to drive strategic decisions.
  • Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and concisely.
  • Demonstrated ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
  • Team player with strong interpersonal skills and the ability to collaborate effectively across teams.


Why Join Us:

  • Opportunity to work with a leading B2B technology company
  • Dynamic and collaborative work environment that encourages innovation and professional growth.
  • Competitive salary and benefits package
  • Career development opportunities and potential for advancement within the company.


If you are a strategic marketer with a passion for driving market awareness and demand for specific product/solution categories in the B2B technology sector, we invite you to apply for the Category Marketing Manager position at Damco.

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