Senior Content Writer

2 weeks ago

Noida, India AH&Z Associates Ltd Full time

AHZ, a leading consultancy for overseas students aspiring to study in highly desirable UK Universities, is seeking a talented individual to spearhead the development and management of a comprehensive content strategy across various international markets. The Content person will work within our brand guidelines to create planned and reactive content, engaging and converting audiences on a successful educational journey and beyond.

 

Key Responsibilities:

1. Content Strategy Development:

  • Devise and execute a content strategy aligned with business objectives.
  • Plan and create content for multiple channels, ensuring consistency with brand guidelines.

 

2. Audience Engagement:

  • Identify effective content types and topics through data analysis, research, and customer/staff feedback.
  • Utilize insights to bring the brand to life and foster engagement.
  • Develop powerful massaging for advertising and campaigns.

 

3. Collaboration:

  • Collaborate with senior leads in SEO, Campaigns, Design, and Technology to achieve ambitious business goals.
  • Ensure seamless integration and alignment of content with other functional areas.

 

4. Continuous Learning:

  • Demonstrate a deep understanding and commitment to continuous learning in various content areas, including social media, email, web copy, visual content, video, long-form content, and paid content.

 

Job Responsibilities:

1. Content Creation:

  • Develop new high-quality articles for the web, social media and blogs.
  • Review and analyze existing content.
  • Update existing content to improve readability and relevance.
  • Develop and maintain user journeys through our platforms including CRM using lead nurturing and push notifications.

 

2. Publication and Distribution:

  • Publish and monitor content on different platforms and social media.
  • Proofread content created by team members for accuracy and quality.

 

3. Marketing and Communication:

  • Conduct content marketing through various channels to enhance brand visibility.

 

4. Research and Innovation:

  • Generate new content development ideas through research and industry trends.
  • Craft customer success stories to showcase the positive impact of our services.

 

Employment Status: Full-time and work from the office.

 

Desirable skills and qualifications:

  • Degree in a relevant discipline such as marketing or English language
  • Proven experience in content strategy development
  • Strong understanding of social media, email, web copy, visual content, video, and paid content.
  • Excellent leadership and team management skills.
  • Strong English written and verbal communication abilities.
  • Experience in GA4 or similar analytics
  • CRM development experience
  • Commitment to continuous learning and staying abreast of industry trends.

 

Join AHZ and play a pivotal role in helping individuals realize their dream of studying in the UK

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