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Video Marketer

3 months ago

Bengaluru, India Open Financial Technologies Full time

About OPEN:


OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments, CRM, HRMS etc. - in one place.


OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.


We are currently home to some of the smartest & brightest 500+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd., SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Video Marketer.


What you’ll be doing:


  • Collaborate with the marketing team to develop video concepts and storyboards that align with our brand and marketing goals.
  • Plan and organize video shoots, including scriptwriting, location scouting, and talent coordination.
  • Operate video cameras, lighting, and audio equipment to capture high-quality footage.
  • Direct and guide on-screen talent to ensure effective communication of the intended message.
  • Edit video content using industry-standard software (e.g., Adobe Premiere Pro, Final Cut Pro).
  • Add graphics, animations, and special effects to enhance video content.
  • Ensure videos are optimized for various platforms and formats.
  • Develop and implement video marketing strategies to increase brand awareness, engagement, and lead generation.
  • Work with the marketing team to integrate video content into broader marketing campaigns.
  • Manage video uploads and optimize video content for platforms like YouTube, LinkedIn, and company website.
  • Create and execute video promotion plans, including social media, email marketing, and paid advertising.
  • Utilize analytic tools such as Wistia, HubSpot, YouTube Analytics, and Meta to track video performance.
  • Analyze data to measure the effectiveness of video campaigns and make data-driven recommendations for improvement.
  • Conduct A/B testing to refine video content and distribution strategies.


What you’ll bring along:


  • Bachelor’s degree in Marketing, Communications, Film Production, or related field.
  • 3+ years of experience in video production and video marketing, preferably in a B2B environment.
  • Proven track record of creating engaging video content that drives business results.
  • Agency background preferred.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
  • Proficient in video editing software (e.g., Adobe Premiere Pro, After Effects).
  • Experience with video analytic tools such as Wistia, HubSpot, YouTube Analytics, and Meta.
  • Knowledge of SEO best practices for video content.
  • Strong storytelling abilities and creative vision
  • Excellent communication and project management skills.