Marketing Automation Specialist

2 weeks ago


Chennai, India MERITGROUP LIMITED Full time

Role: Team Lead / Assistant Service Delivery Manager - Marketing Automation

Experience: 5 to 10 years

Job Description

  • Be the inhouse expert for all marketing operations tasks especially on email automation and campaign management.
  • Analyse digital marketing campaign performance and suggest improvements in marketing strategies.
  • Strong project management skills and demonstrated ability to execute successful projects with minimal guidance in a fast paced and dynamic environment.
  • Proactively identify troubleshoot and resolve issues by working with internal teams and the client.
  • Set and track targets for the team Performance Management KPIs deliverables drive improvements bring innovation and strong customer satisfaction.
  • Display indepth knowledge and understanding of business needs with the ability to establishmaintain high level of customer trust and confidence.
  • Manage PL for the project and continuously innovate to induce efficiency and reduce cost.
  • Prepare reports for the management team and the clients.
  • Research and discover methods to increase efficiency automation.
  • Build an open communication environment for the team.
  • Coordinate with internal and external stakeholders.
  • Maintain consistent communication between client management and the team members.
  • Handle escalations within the time frame as stipulated by the client.

Essential Skills Experience

  • Strong understanding of automation best practices and a solid blend of analytical and creative skills with a history of creating effective campaigns.
  • Extensive exposure to email and digital marketing execution and best practices.
  • Strong project management skills and demonstrated ability to execute successful projects with minimal guidance in a fast paced and dynamic environment.
  • Demonstrated strong knowledge of HTMLCSS especially in email applications.
  • Working knowledge of SQL for running database queries.
  • Excellent organizational skills multitasking and strong attention to detail.


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