Marketing Automation Specialist
2 weeks ago
Role: Team Lead / Assistant Service Delivery Manager - Marketing Automation
Experience: 5 to 10 years
Job Description
- Be the inhouse expert for all marketing operations tasks especially on email automation and campaign management.
- Analyse digital marketing campaign performance and suggest improvements in marketing strategies.
- Strong project management skills and demonstrated ability to execute successful projects with minimal guidance in a fast paced and dynamic environment.
- Proactively identify troubleshoot and resolve issues by working with internal teams and the client.
- Set and track targets for the team Performance Management KPIs deliverables drive improvements bring innovation and strong customer satisfaction.
- Display indepth knowledge and understanding of business needs with the ability to establishmaintain high level of customer trust and confidence.
- Manage PL for the project and continuously innovate to induce efficiency and reduce cost.
- Prepare reports for the management team and the clients.
- Research and discover methods to increase efficiency automation.
- Build an open communication environment for the team.
- Coordinate with internal and external stakeholders.
- Maintain consistent communication between client management and the team members.
- Handle escalations within the time frame as stipulated by the client.
Essential Skills Experience
- Strong understanding of automation best practices and a solid blend of analytical and creative skills with a history of creating effective campaigns.
- Extensive exposure to email and digital marketing execution and best practices.
- Strong project management skills and demonstrated ability to execute successful projects with minimal guidance in a fast paced and dynamic environment.
- Demonstrated strong knowledge of HTMLCSS especially in email applications.
- Working knowledge of SQL for running database queries.
- Excellent organizational skills multitasking and strong attention to detail.
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