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Social Media Manager

3 months ago

Mohali district, India Roundglass Full time

Position Title: Associate, Social Media Marketing

Location: Mohali

Position Type: Full-Time


You will be responsible for ideating, creating and managing high quality social media content across the Sports verticals of RoundGlass specifically for Punjab Football Club. You will have a background and passion for sports and will generate an engaging stream of social media content in close collaboration with stakeholders from the Sports business. You will travel with the first team, plan content on match days, and play a crucial role in growing our digital presence and fan engagement.


This role is an exciting opportunity for a creative social media marketing specialist to join a fast-paced, multi-faceted, niche sports organization, and become an integral part of our journey of wholistic wellbeing to develop self, society, community and nation


What you’ll do:

  • Contribute to developing social media content strategy aligned with short-term and long-term marketing plan of Punjab Football Club under RG Sports.
  • Collaborate with stakeholders of PFC in creative ideation, campaign scheduling and implementation aspects of social media action plans.
  • Develop and execute engaging content for PFC's social media platforms (Facebook, Instagram, Twitter/X, YouTube, Threads, etc).
  • Translate the social media plan into daily / weekly plans; track execution progress, measure impact and implement a continuous improvement cycle for upcoming campaigns.
  • Travel with the first team to home and away matches to capture on-ground activities and provide real-time updates on social platforms.
  • Use innovative methods to create compelling content, including graphics, videos, and live updates.
  • Create and manage PFC fan clubs, actively engaging with members and growing the fan base.
  • Engage & interact with influencers to enhance the club's digital presence and expand reach.
  • Analyse consumer data, interactions, metrics and use this information to create comprehensive reports and optimize future social media campaigns.
  • Identify potential / emerging social medial content through regular interactions with technical teams in RG Sports verticals (PFC) and manage tight delivery deadlines.
  • Leverage best practices from global forums, analyze success metrics of previous content, and shape future campaigns to implement learnings and improvements.


Who we’re looking for:-


  • Relevant education with at least 5+ years of prior work experience in sports social media marketing; should have a strong passion and career-preference for sports.
  • Familiarity with Indian football landscape and have a passion for innovative content creation.
  • Thorough understanding of various social media platforms, their best practices and proven ability to generate content through new and innovative methods.
  • Knowledge of editing tools like or similar to Canva, InShot.
  • Creative thinker with attention to detail and a proactive approach to problem-solving.
  • Good interpersonal skills with an ability to collaborate with a diverse range of stakeholders.
  • Ability to cope well under pressure and be able to meet deadlines.


Why RoundGlass:

RoundGlass was built on the vision that wellbeing should be at the very center of our life journey. We are not only reimagining how the world experiences wellbeing, but how companies (like our own) support the wellbeing of their people.


We’re a group of talented, socially conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we’ve built an amazing community and we are always looking for people who share our passion.


About RoundGlass Sports:


RoundGlass Sports is transforming sports in the state of Punjab by creating an environment that’s both desirable and equitable, building infrastructure, training and motivation through an Academy and Grassroots program to help players reach their full potential.


Our focus is on bringing world class standards to RoundGlass Punjab Football Club and The RoundGlass Sports Academy which will support the development of talent in football, hockey and tennis, underpinned by the principles of wholistic wellbeing.


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. RoundGlass will provide reasonable accommodation to individuals with disabilities who need assistance applying for a job.


We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.