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Team Lead, Field Marketing

1 month ago

New Delhi, India Cvent Full time

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and nearly 22,000 customers worldwide, including 80% of the Fortune 100 companies, in more than 100 countries. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take actions, embrace risks, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

Responsibility:

  • Create the demand generation plan with a mix of digital, social, events, webinars etc. for Cvent SaaS solutions.
  • Own the campaign process (plan, create, launch, manage) for prospects to drive lead generation for APAC MEA regional markets.
  • Identify areas of creating brand awareness via publications, partnerships, content and more
  • Execute the marketing plans and campaigns for SaaS portfolio across APAC MEA.
  • Work with sales and sales management to understand the challenges faced in Cvent software selling process and develop programs and tools to drive growth.
  • Work with marketing shared services teams to execute associated marketing initiatives and campaigns.
  • Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan.
  • Establish value propositions and create solution messaging relevant to the regional markets.
  • Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc.
  • Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews.

Requirements:

  • MBA degree from a reputed B-school
  • 5-7 years of marketing experience with software, SaaS-based, or technology products in the B2B space
  • Sound knowledge of events, content & digital marketing techniques for inbound marketing
  • Excellent stakeholder management skills to collaborate with sales, and other marketing teams.
  • Strong written and verbal communication skills a must.
  • Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint).
  • Experience with marketing automation, CRM, and project management tools, such as Marketo, Salesforce, Clarizen preferred.