Social Media Manager

3 weeks ago


New Delhi, India Zariin Jewelry Full time

Social Media Manager (Zariin & Urja)



Are you a creative thinker with a knack for storytelling and a passion for lifestyle, jewelry, and wellness? Zariin Jewelry and Urja by Zariin, two dynamic brands combining contemporary design and wellness, are looking for a Social Media Manager to lead and elevate their digital presence.  


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Key Responsibilities:

1. Social Media Strategy & Planning

- Develop and implement creative, data-driven strategies for Instagram, Facebook, and other relevant platforms to grow brand awareness and engagement.  

- Create content calendars for both Zariin and Urja, ensuring alignment with brand vision, product launches, and marketing campaigns.  

- Research social media trends, competitor strategies, and audience behaviors to stay ahead of the curve.  


2. Content Creation & Curation

- Conceptualize and create engaging, high-quality content for posts, Reels, and Stories, ensuring it resonates with target audiences.  

- Collaborate with photographers, designers, and team members to plan and execute photoshoots, styling, and editing.  

- Write compelling captions that reflect each brand's tone and personality.  


3. Community Engagement

- Actively engage with the audience through comments, DMs, and tagged content, fostering an authentic and engaged community.  

- Build relationships with influencers and like-minded brands for collaborations and growth.  


4. Analytics & Performance Optimization

- Monitor and analyze social media performance, providing monthly reports with actionable insights.  

- Use tools like Meta Insights, Later, or Buffer to identify opportunities for optimization. 


5. Campaign Execution

- Plan and execute social media campaigns around product launches, wellness events, or brand collaborations.  

- Ensure Zariin’s jewelry heritage and Urja’s wellness positioning are equally represented.  


6. Content Shooting

- Take responsibility for capturing behind-the-scenes content and coordinating photoshoots when needed.  

- Ensure on-brand visuals by working with models, props, and product styling.  


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Qualifications:

- Proven experience in social media management (preferably in fashion, wellness, or lifestyle).  

- Strong creative skills with an eye for design and detail.  

- Excellent writing and communication skills for crafting on-brand captions and messaging.  

- Hands-on experience with photography and video content creation/editing.  

- Familiarity with Instagram trends, tools, and algorithms.  

- Knowledge of social media analytics and tools like Meta Insights, Later, or Canva. 


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