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Digital Marketing Specialist
4 weeks ago
Job Description:
We are seeking a skilled and experienced Digital Marketing Specialist who excels in managing ad campaigns across various platforms such as Google, LinkedIn and Meta (Facebook, Instagram). The ideal candidate will be passionate about digital marketing, data-driven, and capable of creating compelling content that engages our target audience. Good knowledge in SEO is also essential for this role.
Key Responsibilities:
- Plan, execute, and optimize digital advertising campaigns on Google, Meta (Facebook, Instagram), and other relevant platforms.
- Monitor and analyze campaign performance to ensure key performance indicators (KPIs) are met.
- Conduct keyword research and develop strategies to maximize ROI.
- Develop engaging and effective ad copy and visuals.
- Stay up-to-date with the latest digital marketing trends, best practices, and algorithm changes.
- Generate detailed reports on campaign performance and suggest improvements.
- Manage budgets and allocate resources for maximum efficiency.
- Create high-quality content for social media, blogs, and other digital platforms (a plus).
- Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
Qualifications:
- Proven experience in managing successful ad campaigns on Google, LinkedIn, Meta (Facebook, Instagram), and other platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Good knowledge of SEO and experience with SEO tools and techniques.
- Familiarity with SEO/SEM and web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Creative mindset with an eye for detail.
- Ability to work independently and as part of a team.
- Knowledge of HTML and CSS is a plus
- Experience in content creation is a strong plus.
What We Offer:
- Competitive salary
- Opportunity to work in a fast-paced, innovative environment.
- Professional growth and development opportunities.
- Collaborative and supportive company culture.
- Flexible working hours and remote work.
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