Performance Growth Marketer

About Infinite Labs DigitalInfinite Labs is a forward-thinking agency specializing in AI-powered marketing, working with brands in supplements, healthcare, real estate, and professional services to achieve measurable growth.At InfiniteLabsDigital, we specialize in delivering results-driven digital marketing strategies to help businesses scale. Our team focuses on innovative approaches to drive traffic, generate leads, and enhance brand visibility for our clients across diverse industries including supplement brands, medical practices, real estate agencies, and professional services firms.We are seeking a skilled PPC Ads Specialist | Performance Marketer with expertise in Google Ads, Facebook/Meta, and TikTok to join our growing team.What Makes This Role UniqueDiverse Industry Exposure: Work with supplement brands, medical practices, real estate agencies, and professional service providers—no two campaigns are alikeAI-Powered Marketing Integration: Collaborate on cutting-edge strategies that integrate traditional PPC with AI automation and Generative Engine Optimization (GEO)Emerging Platforms & Innovation: Stay ahead of the curve with exposure to AI search platforms (ChatGPT, Claude) alongside traditional paid mediaSmall Agency Autonomy: Direct client impact with more ownership and creative freedom than you'd find at larger agenciesCross-Functional Collaboration: Work alongside our automation and AI teams to create truly integrated marketing campaignsRole & ResponsibilitiesManage, create, and optimize PPC campaigns across Google Ads, Facebook/Meta, and TikTok platformsDevelop targeted ad strategies, focusing on driving conversions and improving ROI across both e-commerce and lead generation funnelsCreate engaging ad copy and strategically manage keyword targeting to reach desired audiencesConduct in-depth campaign performance analysis, offering actionable insights and reporting on metrics such as CTR, CPC, conversion rates, and ROASLead A/B testing and continually optimize campaigns to improve resultsStay informed on industry trends, platform policy changes, and emerging technologies to ensure best practices are implementedWork closely with the creative and automation teams to develop compelling ad creatives aligned with marketing goalsManage client communication and provide regular performance reports with strategic recommendationsRequired Skills & QualificationsCore Experience:5+ years of proven experience managing PPC campaigns on Google Ads, Facebook/Meta, and TikTokIn-depth knowledge of Google Ads Manager, Facebook Business Manager, and TikTok Ads ManagerStrong skills in keyword research, campaign structure, and optimizationBudget & Performance:Demonstrated experience managing monthly ad budgets ranging from $10,000 to $100,000+Track record of improving ROAS and driving measurable business resultsExperience with both e-commerce campaigns (Shopify, WooCommerce) and lead generation funnels (forms, calls, appointments)Industry-Specific:Familiarity with supplement/healthcare advertising compliance (FDA, FTC guidelines, platform restrictions) is highly preferredExperience with HIPAA-compliant marketing for healthcare clients is a plusUnderstanding of local service ads and geo-targeting for real estate/professional servicesTechnical Proficiency:Experience with CRM and attribution platforms (HubSpot, Salesforce, GoHighLevel, or similar)Proficiency with Google Analytics (GA4), Google Tag Manager, and Meta Pixel implementationFamiliarity with conversion API tracking and server-side trackingExperience with A/B testing, ad creative optimization, and audience segmentationSoft Skills:Excellent communication and collaboration skills, particularly in a remote work environmentHighly organized and able to prioritize multiple client accounts effectivelyData-driven decision maker with the ability to translate metrics into strategic insightsSelf-motivated and comfortable working independentlyHow to ApplyIf you meet the qualifications and are interested in this opportunity, please submit your application through LinkedIn or contact us directly. (info@infinitelabsdigital.com)