Digital Marketing Specialist

4 weeks ago


Kolkata, India CLIRNET Full time

Responsibilities:

SEO Strategy and Implementation:

  • Conduct in-depth keyword research and competitor analysis to identify optimization opportunities.
  • Develop and execute comprehensive SEO strategies to improve organic search rankings and website visibility for a video-based website (www.doctube.com).
  • Optimize website content, meta tags, and on-page elements for better search engine performance.
  • Monitor and analyze website traffic and SERP rankings to identify trends and make data-driven decisions.

Paid Advertising Management:

  • Manage and optimize Facebook, LinkedIn, and Google Ads campaigns to achieve maximum ROI.
  • Develop compelling ad copy and creative assets to attract target audiences.
  • Track campaign performance, analyze data, and make necessary adjustments to improve results.
  • Explore new advertising channels and platforms to expand reach and acquire new customers.

Social Media Marketing:

  • Develop and implement a robust social media strategy across platforms (Facebook, LinkedIn, Instagram, etc.).
  • Create engaging content, manage social media communities, and build brand awareness.
  • Monitor social media trends and competitor activity to stay ahead of the curve.
  • Collaborate with the content team to create shareable content.

Analytics and Reporting:

  • Utilize analytics tools to track website traffic, user behavior, and campaign performance.
  • Generate comprehensive reports on digital marketing campaigns and provide actionable insights.
  • Monitor key performance indicators (KPIs) and adjust strategies accordingly.

Content Marketing:

  • Collaborate with the content team to develop high-quality content aligned with marketing goals.
  • Optimize content for search engines and social media platforms.
  • Distribute content through various channels to reach the target audience.



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