Performance Marketer

13 hours ago

India Moon Ads Full time
Key Responsibilities:
  • Develop, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms.
  • Analyze performance metrics, identify trends, and implement data-driven strategies to improve ROI.
  • Manage budgets, bidding strategies, and A/B testing to maximize conversions and reduce CAC.
  • Collaborate with the creative and strategy teams to deliver impactful ad creatives and landing page experiences.
  • Stay ahead of industry trends, platform updates, and emerging growth channels.
  • Provide regular performance reports and actionable insights to internal teams/clients.
Requirements:
  • 5+ years of proven experience in performance marketing, with strong results in lead generation & e-commerce.
  • Hands-on expertise with Meta Ads Manager, Google Ads, GA4, and marketing automation tools.
  • Strong analytical skills with proficiency in Excel, Looker Studio, or similar reporting tools.
  • Experience in scaling ad spends efficiently while maintaining ROI.
  • Excellent communication and strategic thinking skills.
  • Ability to work in a fast-paced, performance-driven environment.
Nice-to-Haves:
  • Experience with funnels, CRO, and remarketing strategies.
  • Knowledge of email automation tools, CRM systems, and landing page builders.
  • Agency experience handling multiple brands will be a plus.

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