Lead - Brand Strategy

1 week ago

Mumbai, India Scatter Full time

Future-proof your advertising and marketing career. Join Scatter.


At Scatter, meaningful content is at the heart of modern marketing strategy. From tactical campaigns to far-reaching transformational programs, the team at Scatter works on growing our partners' businesses. Scatter makes it easier for our client's consumers to find their brand online, leading to a better offtake. Because messaging produced by us should significantly impact consumers' everyday lives.


Our days feature high-energy calls and enlightening brainstorms with internal teams and clients. The work involves rushing about and pulling out all the stops, all to ensure that the results that reach our clients are nothing less than perfect. With a workforce of 60+ employees, you can be assured of a great learning curve, where in addition to your role, you often contribute inputs to teams you work alongside.


Regardless of your location or position, every member of the Scatter team is united by a common goal: create content that creates BUSINESS IMPACT for our clients.



About the job


Position: Lead – Brand Strategy

CTC: Upto 15 LPA

CTC Breakup – 10% Annual Retention Bonus. This is a part of the above CTC and is released on completion of one year. Subject to being on the payroll and not serving a notice period.

City: Mumbai, Delhi or Bangalore



Responsibilities:


Below are the Key Performance Indicators for the role:

  • New Pitches
  • Acquiring new clients
  • Creative ideation and deep research: Taking end-to-end responsibility of putting together a pitch deck, from getting the proper brief from the client to undertaking your research to putting together a content strategy and finally presenting it to the client. Identify our clients' problems, opportunities, pain, and passion points – and then get your team to address the issue and/or seize the opportunity.


  • Creative thinking: Conceptualizing efficient campaigns for brands, whether for a product launch or a topical day. Participate in conversations around the creative route and the platforms to amplify the content.


Existing clients

  • Growing content marketing efficacy for our marquee clients.
  • Working with a team of strategists to work with some of India’s biggest brands, taking up

brand challenges and growing our business partnerships.

  • Long-term account planning You will play a significant role in ensuring the growth of the brands already working with Scatter by being involved in the annual, quarterly, and monthly planning and measuring the success of these brands vis-à-vis the goal the client is chasing.


Who are you?

  • You are creative and capable of thinking outside the box.
  • You are structured in your way of working.
  • You can lead by example and connect with clients across the ranks.
  • You are articulate and enjoy pitching your ideas to others.
  • You can multitask and manage to work on multiple things at the same time.
  • You are a positive person who values the different opinions, skills, and personalities that others bring to the table.
  • You stay updated with the recent developments in content marketing.
  • You stay aware of content consumption trends among different groups of target audiences.
  • You are willing to go beyond what you are told to do and don’t get overwhelmed by ambiguity.
  • You don’t shy away from the grunt work.



And finally, what's it like working with us?


We're all about celebrating differences, working together like a well-oiled machine, and making sure every team member feels empowered to bring their A-game.


Along with an exciting salary package and medical insurance, you'll also enjoy an annual week off for the whole crew from Christmas to the New year (yeah, it's on the house, not cutting into your regular leave stash).


It's not just a job; it's a place where your ideas matter, your uniqueness is celebrated, and your career growth is a big deal. We can't wait to have you on board and be part of the Scatter story

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