App Marketing Executive

1 month ago


Bengaluru, India Purplle.com Full time

Role Context:


App Marketing Associate will be part of the FT growth team and will help user acquisitions for Purplle in south markets. She/he will have complete ownership of growth targets for south markets from paid channels. Will report into Sr. Manager Digital Marketing.


Core Responsibilities:


  • Develop and run effective app & remarketing campaigns as per the business objectives & growth targets
  • Responsible for day-to-day monitoring, reporting and delivery of media plan
  • Ability to think & act regional basis trends, local nuances and seasonal shifts and plan for inputs
  • Working with agencies, internal and external stakeholders to plan, execute and deliver plans
  • Assist in developing plan metrics and responsible for delivery of the KPIs
  • Analyze media delivery & creatives and suggest improvements / next steps
  • Regular competitive analysis & benchmarking


Required Skills/ Experience:


  • Minimum 1 year experience in App Marketing role
  • App marketing / App install campaign exposure is a must
  • University or College degree/diploma in Media, Marketing, Business, or related field
  • Proficient in digital media planning tools Google Ads, Meta Ads, YouTube ads etc
  • Proficient with Microsoft excel
  • Ability to manage app campaigns at scale is a big plus (5Mn+ MAU)
  • High on energy and problem-solving attitude
  • Budgets handled >5Cr per month independently or through an agency
  • Thrives in fast paced environment


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