Solutions Specialist
3 days ago
Role: Marketing Operations Solutions Lead
Location: PAN India
Reporting to the Platform Operations Head of Sales & Solutions, the Marketing Operations Solution Lead is responsible for designing end-to-end Marketing Operations and technology solutions that are innovative, competitive, and deliverable. We seek a senior level solution architect (SA) with experience and domain know-how across all aspects of marketing transformation across multiple industries to anchor and lead our Marketing Operations solutioning.
We seek a Marketing Operations solution architect with a successful track record of solutioning and winning large, complex, and industry-specific Marketing Operations BPO deals. You should have an entrepreneurial mindset and passion to build a next generation Marketing Operations services business, create new and disruptive offerings, and the resourcefulness to make it happen. Solution architects with experience in Marketing Operations, and delivery and/or as a Marketing Manager or Marketing Operations Officer will be preferred.
Role:
The marketing operation solution architect’s role is as an individual contributor, the first Marketing Operations solution architect in the company. As such, they will establish our Marketing Operations solutioning practice leveraging, The company consulting and technology assets, existing Marketing Operations clients and partners, pre-sales team, and their experience and tools. The Marketing Operations SA will work with company's sales and pre-sales team, our Interactive practice, supporting and solutioning opportunities across the sales cycle and with operations to ensure deliverability. As we scale our Marketing Operations business, we envision evolving this role into a team leadership role over other solution architects.
Key Responsibilities:
Solutions Lead. The SA drives the end-to-end solutioning (i.e., from client requirements/mapping to operating/staffing models, technology, transition, transformation, and costing)
Solutions Strategy. The SA brings forth the best of the company, working closely with all industry groups, business partners, domain SMEs, and across the organization to design winning solutions
Transformational Solutioning. The SA works with clients to design and present innovative, disruptive Marketing Operations, technologies, and solutions that transform the client’s current processes for next level business outcomes
Marketing Operations Domain SME. The SA is our “go-to” providing Marketing Operations process, technology, and transformational expertise and know-how across the full range (e.g., advertising and campaign operations, content generation, CRM, packaging, etc.)
Marketing Operations Industry Know-How. The SA is our “go-to” on industry-specific Marketing Operations solutions and transformation (e.g., loyalty programs, e-commerce, subscriber programs, etc.)
Solution Modeling. The SA develops and maintains the solution models (e.g., staffing, pyramids, transition, technology, transformation, etc.) for costing, pricing, and delivery / management reviews
Solution Materials. The SA prepares and presents the requisite client-facing materials (RFX responses, process flows, presentations, demonstrations, etc.) to respond to and win business
Regulatory Requirements. The SA provides guidance on the requisite regulatory and compliance requirements in the solution
Financial Acumen. The SA uses their financial expertise to design value propositions, service levels, business outcomes, and business cases with clients to meet their requirements and win the business
Client Advisor. The SA understands the prospective client’s Marketing Operations and business requirements, both strategic and tactical, to serve as their trusted advisor on their business transformation journey.
Travel. The SA is not expected to travel often, but as required, including internationally, to work with clients and to perform the duties as required to meet the assigned targets.
Key Performance Indicators:
Marketing Operations New Business TCV. Total contract value of deals won in a fiscal year
Marketing Operations Win-Rates. % of deals won / # of deals pursued in a fiscal year
Marketing Operations Solution Quality. Feedback from clients and LTIMindtree on solution quality
Marketing Operations New Offerings. # of new technology-based offerings designed and sold in a fiscal year
Experience Required:
Marketing Operations Solutions Experience. 10+ years successfully solutioning Marketing Operations transformation & outsourcing as an individual contributor and/or team lead with top tier Marketing Operations service providers
Marketing Operations Management Experience. Minimum of 3 years managing Marketing Operations outsourced operations and/or running marketing ops in a leadership capacity for a large, global firm
Marketing Operations Process Tower SME. Deep domain and solutioning know-how across all the entire marketing life cycle (B2C and B2B), experience in complex Marketing Operations functions is preferred.
Marketing Operations Technology Platforms Know-How. General know-how of Marketing Operations functions in core systems (e.g., Salesforce) and Marketing Operations specific platforms
Marketing Operations Next Generation Technology. Experience solutioning AI/ML and Gen-AI based marketing operational services and relationships with these key technology partners
Marketing Operations Industry Experience. Cross-industry Marketing Operations solution experience with SME in 2 to 3 industries (e.g., BFS, Life Sciences, Travel, Hospitality, Retail, Telecom, etc.).
Marketing Operations Offering Development. Experience designing and bringing to market new, innovative Marketing Operations service offerings from scratch
Top-Tier Intellect. Demonstrated horsepower to lead, bring unique insights, create game-changing solutions and partnerships to design future offerings and new business.
Storyteller. Exceptional communication, messaging, and presentation skills – written and oral.
Integrity. Role model for the highest standards of ethics and integrity, aligned with LTIMindtree values.
Education:
- Minimum Bachelors / graduate degree in business, accounting, commerce or related fields
- Preferred Masters degree and professional accreditation
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