Content Manager

6 days ago

Gurugram, India Findoc Full time

Role Overview:

We are looking for a creative and results-driven Content Manager/Lead to lead and execute our content strategy.

This role will oversee initiatives like Podcasts, Telegram & WhatsApp Channels, the weekly financial newspaper (Findoc Prime), Social Media Channels and other multi-format content creation.

Key Responsibilities:

1. Content Strategy & Creation:

• Develop and execute a content strategy that aligns with business objectives and branding goals.

• Develop an in-house team and Supervise in-house content creation for blogs, videos, newsletters, and marketing materials along with existing team members.

• Lead the makeover and publication of “Findoc Prime” as a coveted weekly financial newspaper for both physical and online circulation to position as one of the popular and in demand financial weekly newspapers…

• Collaborate with Product Heads, Sales, and Marketing teams to create content for webinars, physical seminars, events, and workshops.

2. Podcast & Telegram/WhatsApp Channels:

• Launch and manage a podcast channel, ensuring engaging and industry-relevant episodes. Also manage end to end pre-market and post-market daily podcasts for consumer education and engagement.

• Strategize, develop, and maintain engaging content for Telegram and WhatsApp channels.

3. Competitive Analysis:

• Conduct regular reviews of the competitive landscape to identify trends and opportunities.

• Drive content and branding strategies to position the company ahead of competitors.

4. Cross-Team Collaboration:

• Partner with the PR team to amplify branding efforts and increase visibility across media platforms.

• Work closely with Product Managers to create high-quality content for marketing campaigns, events, and product launches.

• Coordinate with the Sales and Marketing teams to develop promotional material for corporate and client-facing activities.

5. Content Marketing Channels:

• Oversee multi-channel content distribution, including social media, email, and website updates.

• Leverage SEO strategies and analytics tools to maximize content visibility and performance.

6. Analytics & Performance Monitoring:

• Monitor and evaluate the effectiveness of content and branding campaigns.

• Provide regular reports on performance metrics and recommend data-driven improvements.

Qualifications & Skills:

• Education: Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or a related field.

• Experience:

• Minimum of 3–5 years in content marketing, branding, or a related field, preferably in the stock broking industry.

Some of the target companies includes…LearnApp, Zerodha,Angel One, Motilal Oswal, ICICI Securities, Mirae Asset, Dhan, UpStox, Fyers, Lemon and similar new age broking companies…

• Proven experience in managing multi-channel content strategies, corporate branding, and public relations initiatives.

• Core Skills:

• Strong knowledge of financial markets and stockbroking.

• Excellent storytelling, scriptwriting, and content ideation skills.

• Experience with SEO, analytics platforms (Google Analytics, SEMrush), and content tools (e.g., WordPress, Canva).

• Exceptional project management, leadership, and cross-functional collaboration skills.

• Preferred Skills:

• Familiarity with video production workflows and podcast creation.

• Experience in competitive analysis and positioning.

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