Digital Campaign Marketing Internship

4 weeks ago

Mumbai, India HDFC securities Full time

Location: HDFC securities, Andheri East Office

Duration: 6 months

Stipend: As per company policy


HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.


About the Role:

We’re looking for a proactive and detail-oriented intern to support our digital campaign operations across multiple communication channels. This is a hands-on opportunity to learn the ins and outs of campaign execution, audience segmentation, analytics, and cross-functional collaboration in a fast-paced marketing environment.


Responsibilities:

  • Assist in setting up and executing campaigns across Push Notifications, SMS, WhatsApp, Emailers, RCS, In-App messaging, and custom HTMLs
  • Support the creation and testing of campaign flows and audience segments
  • Monitor campaign performance and help prepare weekly reports
  • Collaborate with design, content, and tech teams to ensure smooth campaign delivery
  • Learn and apply best practices for each channel’s effectiveness and compliance
  • Participate in brainstorming sessions and contribute ideas for improving engagement


What You’ll Learn:

  • End-to-end campaign lifecycle management
  • Basics of marketing automation platforms (e.g., Clevertap, NetCore)
  • Data-driven decision-making and campaign analytics
  • HTML basics for emailers and custom creatives
  • Real-world teamwork and project coordination


Requirements:

  • Strong interest in digital marketing and customer engagement
  • Basic understanding of data and metrics (Excel/Google Sheets proficiency is a plus)
  • Good communication and organizational skills
  • Eagerness to learn and take initiative


Bonus Points:

  • Exposure to any marketing tools or platforms
  • Familiarity with HTML/CSS
  • Prior internship or project experience in marketing or analytics

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