Sr Marketing Manager

3 weeks ago

India Orcapod Full time

Sr Marketing ManagerB2B centric experience. Solid digital marketing experience in larger organizations.


Remote


Responsibilities:

  • Develop and map out clear 1, 2 & 5-year marketing strategy that aligns with brand values.
  • Develop and map out clear marketing strategy that supports growing number of digital products and services
  • Support VP Product & Technology in creating narrative to support each product, service and overall brand.
  • Lead all aspects of marketing and brand/product management (PR Influencer, Digital, Social, Distribution, New Products Ideation, Affiliate, Email, SEO etc.)
  • Drive and manage budget allocation between channels and lead the campaign-specific strategy to optimize for conversion, CAC, LTV, ROAS, repeat rate etc.
  • Create, pitch and execute on brand partnerships that drive awareness.
  • Create additional brand marketing programs that grow our customer base and brand attraction.
  • Oversee market research and analysis including market segments, buying trends, competitor analysis, and consumer insights.
  • Construct ROI models, conduct product pricing analysis and forecast financial impact of marketing strategies, campaigns, and initiatives.
  • Understand & represent the voice of prospective members and use it to evolve the company brand.
  • Own & measure all the mediums we use to reach customers- including events, content, design, ads, site, & more
  • Build our culture by being mission-driven, customer-obsessed, resourceful and disciplined about long-term goals.
  • Build an entrepreneurial and inclusive team where each new hire raises the bar.
  • Plan and execute cost-effective digital marketing programs across multiple channels including SEM/PPC, Paid Social, Display Advertising, and PPL to reach weekly lead targets by sales segments and industries
  • Prioritization and development of campaigns that support marketing strategy/objectives, integrating the right mix of demand generations tactics
  • Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers
  • Work with cross-functional and global teams to define and prioritize short and long-term campaigns to drive conversions and lead generation
  • Measure and report on campaign results by channels to distil learnings and insights that can be shared with stakeholders across broader teams
  • Research competition, investigate benchmarks, and provide suggestions for improvement
  • Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion
  • Manage and track predetermined budgets across all various channels
  • utilise data-driven approach to make decisions and set a clear strategy and operating plan for our sales team to hit ambitious revenue goals.
  • Become a trusted advisor and leader who sets a high bar, develops and grows his/her team to perform today and tomorrow, and liaises effectively with internal and external business partners and customers.


Technical / Professional Qualifications / Requirements

  • 10+ years of experience managing a team that built leading B2B marketing strategies
  • Hands-on experience with CRM and SEO tools like Google Analytics, Google AdWords, HubSpot, WebTrends, Salesforce etc.
  • Ability to make data-driven decisions and build a team that does the same
  • Strong background in digital marketing preferred.
  • Customer driven: You’re customer focused and a problem solver.
  • Empathy: You’re an attentive listener and quickly develop trust.
  • Efficiency: You’re known for your ability to produce fast, concrete results.
  • Communication: You connect easily with others and express yourself clearly.
  • Organization: You know how to manage priorities.
  • Rigor: You’re sharp and rarely overlook a detail.
  • Great oral and written communication skills.
  • Good, solid commercial awareness and understanding.
  • Extremely literate in the standard MS Office software packages.
  • Ability to manage influence through persuasion, negotiation, and consensus building
  • Strong empathy for customers AND passion for revenue and growth
  • Deep understanding of value drivers in re-occurring/recurring revenue business models
  • Analytical and process-oriented mindset.
  • Demonstrated desire for continuous learning and improvement
  • Enthusiastic and creative leader with the ability to inspire others
  • Excellent communication and presentation skills
  • Relevant Bachelor’s degree; preference for computer science or related degrees
  • Ability to work under own initiative.
  • Must be self-motivated

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