Digital Media Specialist
3 weeks ago
Work Location - Bangalore
A digital marketing Executive / Specialist is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website. Here is a list of digital marketing executive roles and responsibilities.
- Develop and manage digital marketing campaigns.
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google etc.
- Drive website traffic and acquire leads.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Achieve maximum ROI in paid search campaigns by collecting and analysing data, and identifying trends and insights.
- Track, report, and analyse website analytics, and PPC campaigns.
- Optimize the landing pages of paid search engine marketing campaigns.
- Develop the right strategies for effective data analysis and reporting.
Requirement -
- A minimum of 1-3 years of work experience in digital marketing, with a preference for managerial roles.
- Proficiency in using digital marketing analytics tools for measuring and analyzing campaign performance.
- Experience with marketing automation tools, such as HubSpot or Salesforce, is a plus.
- Detail-oriented with a strong focus on accuracy and delivering high-quality work.
- Passion for digital marketing and eagerness to stay updated with industry trends and best practices.
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