Digital Marketing Manager

4 weeks ago


Thiruvananthapuram, India Hyve Full time

Job Responsibilities:

 

·        Oversee intake and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders

·        Generate leads from every possible source while controlling overall ROI and manage monthly, quarterly and annual budgets for the Marketing department

·        Track, report and optimise key business metrics across different channels using a variety of tools

·        Experience in SEO, SEM, Google Adwords, Google Analytics

·        Managing Different lead generation Marketing tools like- Whatsapp Campaigns, E mail marketing, FB Ads, Google ads, Youtube Marketing etc

·        Own digital content metrics and content development processes

·        Lead our social media strategy and expand social media presence by identifying new channels and opportunities.

·        Work with agencies, influencers to define brand awareness and engagement goals for online activities

·        Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

·        Researching and analysing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts

·        Create and maintain detailed documentation including operational processes, workflows, and training documents.

 

Preferred profile

·        Bachelor degree required.

·        5+ years of hands-on digital marketing experience in Agency + Client handling

·        Experience in multi-channel marketing management.

·        Experience delivering KPIs, measurable output and financial results.

·        Excellent project management, communication and people skills

·        Strong prioritization and time management skills, with a high degree of flexibility


Salary : 6.00 to 8.40 LPA CTC



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