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Campaign Consultant
7 days ago
Job Title: Campaign Consultant
Location: Remote
Start date: As soon as possible
About the role
Due to the continued success of the business and our future growth plans, we have exciting opportunities for Marketing Automation Consultants to join our ever growing team. The role will involve supporting our customers in designing and delivering best practice communication using Marketing Technologies such as: HCL Unica, Adobe AEP, Adobe Campaign, Acoustic Campaign etc.. The role will be remote and Craft CXM provides career progression paths planned with you tailored to match your ambitions.
Main responsibilities
- Configuring best practice customer communication campaigns using market leading platforms such as Adobe Campaign, Unica Campaign etc...
- Customer enablement and training; guidance on self-paced learning; best practice advice and guidance on the optimal use of the marketing automation solution.
- Utilisation of platform databases, segmentations and preference centre/opt out processes.
- Ability to design, build & test campaign flowcharts aligned to campaign data briefs.
- Provide consultative advice and hands-on assistance ensuring client strategies are realised through the use of automation technologies.
- Deliver output mail files to the relevant channel aligned to client requirements.
- Creating SQL queries interrogating databases delivering desired audience segments.
Experience
- At least 2+ years hands on experience with HCL Unica, Adobe Campaign or similar in functional aspects, building campaigns to specified data briefs with complex segmentation.
- Knowledge of decisioning tools highly desirable.
- Knowledge and application of HTML & CSS
- Good SQL knowledge
- Campaign Brief understanding and experience
- Knowledge and awareness of database structures, segmentation, and personalisation
- Experience of the Australia and New Zealand markets and customer behaviours desirable.
- Excellent written and verbal communication skills
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