Performance Marketing Manager

1 month ago

Jaipur, India Panash India Full time

🚀 Join Panash India as a Performance Marketing Manager 🚀

Are you passionate about driving growth through digital channels? Do you have a knack for optimizing campaigns and maximizing ROI? Panash India, a leading online retailer of ethnic wear, is looking for a dynamic Performance Marketing Manager to join our team. If you're ready to take on a challenging role in a fast-paced environment, this opportunity is for you

Key Responsibilities:

  1. Develop and Execute Marketing Strategies: Plan, execute, and optimize digital marketing campaigns across various platforms to drive traffic, conversions, and revenue.
  2. Campaign Optimization: Monitor and analyze campaign performance metrics, identify areas for improvement, and implement strategies to enhance ROI.
  3. Budget Management: Manage advertising budgets effectively, allocate resources efficiently, and ensure campaigns are delivered within budget.
  4. Audience Targeting: Identify and target relevant audience segments through data-driven approaches, including audience profiling and segmentation.
  5. Channel Management: Oversee multiple digital marketing channels such as PPC, SEM, social media advertising, email marketing, and affiliate marketing, including Google Ads and Meta Ads.
  6. Conversion Rate Optimization (CRO): Collaborate with the UX/UI team to optimize website and landing page performance to improve conversion rates.
  7. Reporting and Analysis: Generate regular reports to track KPIs, provide insights into campaign performance, and make data-driven recommendations for future optimizations.
  8. Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in digital marketing to ensure Panash India remains competitive in the market.

Requirements & Skills:

  1. Minimum 3 years of experience in performance marketing or digital advertising, preferably in the e-commerce industry.
  2. Proven track record of managing and optimizing digital marketing campaigns, delivering measurable results and ROI.
  3. Strong Analytical Skills: Ability to interpret data, analyze campaign performance, and derive actionable insights.
  4. Proficiency in Digital Marketing Tools: Experience with tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
  5. Experience with High Budget Campaigns: Demonstrated experience in running ads on a high budget, managing budgets effectively, and delivering results.
  6. Excellent Communication Skills: Ability to communicate effectively with cross-functional teams, stakeholders, and external partners.
  7. Strategic Thinking: Capacity to develop and execute strategic marketing plans aligned with business objectives.
  8. Result-Driven Mindset: Proactive approach towards achieving targets and driving continuous improvement.
  9. Adaptability: Ability to thrive in a fast-paced environment, multitask effectively, and adapt to changing priorities.

Salary Range: Rs 6,00,000 to Rs 8,00,000 per annum, based on experience and skills.

Don't miss out on this exciting opportunity to join a dynamic team and make a significant impact on the growth of Panash India Apply now by sending your resume and cover letter to careers@panashindia.com with the subject line "Application: Performance Marketing Manager." Let's shape the future of ethnic fashion together #PerformanceMarketing #DigitalMarketing

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