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Job Title: Content Writer – Fintech Industry
Location: Noida
Job Type: Full-time
About Us:
Capital Setu is a leading fintech company providing cutting-edge financial solutions to revolutionize the financial services sector. We are committed to simplifying financial processes and empowering consumers through innovative technology. Join our dynamic team and contribute to the future of finance.
Position Overview:
We are seeking a skilled and passionate Content Writer to join our marketing team and create compelling, insightful, and informative content tailored to the fintech industry. The ideal candidate will have a strong understanding of finance and technology trends, with the ability to translate complex financial concepts into engaging content for a diverse audience.
Key Responsibilities:
- Develop and create content for a variety of platforms, including blogs, websites, social media, whitepapers, case studies, eBooks, email campaigns, and more, with a focus on fintech topics.
- Collaborate with marketing, product, and sales teams to ensure the content supports brand positioning and marketing initiatives.
- Conduct in-depth research on industry trends, competitor content, and emerging fintech technologies to produce accurate and up-to-date content.
- Write SEO-optimized content to increase website traffic and improve search engine rankings.
- Adapt tone and messaging to suit various audiences, from B2B decision-makers to tech-savvy end-users.
- Help maintain a content calendar and ensure timely delivery of content.
- Monitor performance metrics (e.g., engagement rates, traffic, leads) and refine content strategies based on insights and analytics.
- Proofread and edit content for grammar, style, and accuracy.
Requirements:
- Proven experience as a content writer, preferably in the fintech, finance, or technology sectors.
- Excellent writing, editing, and proofreading skills with a keen attention to detail.
- Strong research skills and the ability to understand complex financial and technical topics.
- Familiarity with SEO best practices and tools.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- A degree in English, Journalism, Finance, Marketing, or a related field.
Nice to Have:
- Knowledge of financial regulations, blockchain, cryptocurrency, digital banking, or related fintech areas.
- Experience using content management systems (CMS), such as WordPress or HubSpot.
- Proficiency in content analytics tools (Google Analytics, SEMrush, etc.).