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Creative Director
3 months ago
Role: Associate Creative Director
Location: Mumbai
About Us:
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.
For more information, visit www.vml.com
Key Responsibilities:
Creative Leadership:
- Develop and lead the copywriting team in creating high-quality, compelling content for integrated campaigns, including digital, print, broadcast, social media, and experiential.
- Provide creative direction and constructive feedback to ensure that all copy is on brand, strategically sound, and aligns with client goals.
- Collaborate with art directors and designers to ensure cohesive storytelling across all visual and written elements.
Strategic Development:
- Participate in strategic brainstorming sessions to develop creative concepts that align with client objectives and brand strategies.
- Interpret client briefs and translate them into compelling copy strategies that drive results.
- Stay current with industry trends and competitive landscapes to inform creative strategies and keep the team ahead of the curve.
Client Interaction:
- Present creative concepts to clients and articulate the rationale behind creative decisions.
- Build and maintain strong client relationships through effective communication and a deep understanding of their brand and business goals.
- Act as a primary point of contact for client feedback and revisions, ensuring that changes are implemented smoothly and effectively.
Project Management:
- Oversee multiple projects from concept through completion, ensuring deadlines and resources are allocated efficiently.
- Work closely with project managers to develop timelines, allocate tasks, and manage the workload of the copy team.
- Maintain high standards for copy quality and ensure all work meets legal, ethical, and client-specific guidelines.
Team Development:
- Mentor and develop junior copywriters, guiding career growth and skill enhancement.
- Foster a collaborative and positive work environment that encourages creative excellence and innovation.
- Conduct regular performance reviews and provide actionable feedback to support team members’ professional development.
Qualifications:
- 7+ years of experience in copywriting within an integrated or digital agency, with at least 2 years in a supervisory role.
- Proven experience in developing successful integrated campaigns across various media platforms.
- Strong portfolio showcasing a range of creative work across different channels and industries.
- Excellent written and verbal communication skills with a keen eye for detail.
- Strong presentation skills with the ability to articulate creative concepts and strategies to clients and internal teams.
- Ability to work effectively in a fast-paced environment, managing multiple projects simultaneously.
- Proficiency in using creative tools and platforms, including Adobe Creative Suite and project management software.
- Passion for storytelling and a deep understanding of brand voice and tone.
