Digital Marketing Executive
4 weeks ago
We are seeking a dynamic and results driven Digital Marketer with expertise in E-commerce Marketing to join our team at RAW, a Creators Co Private Limited brand. As a leading player in the Automotive and Adventure Merchandising industry, we are looking for an individual with a proven track record in digital marketing to drive brand awareness, engagement and sales.
Responsibilities
1.Digital Advertising Expertise:
- Proficiency in platforms like Google Ads, Facebook Ads, Instagram Ads, and other digital advertising platforms is essential. Understanding how to optimize ad campaigns for maximum ROI is crucial.
2.E-commerce Platform Knowledge:
- Familiarity with E-commerce platform Shopify. This includes understanding how to optimize product pages, manage inventory, and enhance the overall shopping experience.
3.Search Engine Optimization (SEO):
- Optimize website content for search engines to improve organic search rankings.
- Conduct keyword research and implement on-page and off-page SEO strategies.
4. Conversion Rate Optimization (CRO):
- Understanding CRO principles and techniques to optimize the E-commerce website for higher conversion rates. This involves A/B testing, improving site usability, and implementing persuasive copy-writing.
5.Analytics and Reporting:
- Monitor and analyze the performance of digital marketing campaigns using analytics tools such as Google Analytics.
- Provide regular reports on key performance indicators (KPIs) and insights to inform decision-making.
- Monitor and analyze the performance of paid campaigns to maximize return on investment (ROI).
Qualifications
- Proven experience in E-commerce Marketing.
- Demonstrated success in developing and executing effective digital marketing strategies.
- Proficiency in using digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, etc.
- Strong understanding of paid advertising, social media, email marketing, and SEO best practices.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to think strategically and analytically.
- Results-driven with a focus on achieving and exceeding key performance indicators.
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