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Influencer Marketing

2 months ago

Mumbai, India armor Full time

About Armor -


In a world where everything is rapidly becoming commoditized, distribution is and will continue to be a powerful competitive advantage. The future of branding belongs to creators, not corporations. At armor, we empower creators to launch game-changing consumer brands, leveraging their influence and reach. We are debuting our first brand in consumer electronics, in collaboration with a creator with over 15 million followers. Join us in reshaping how brands are built and brought to market in the digital age.


The company has received funding from prominent founders like Ritesh Agarwal (OYO), Jaynti Kanani (Polygon), Vedang Patel & Rohin Samnatey (Souled Store) and other creators with a combined following of 30 million+


About Role -


Mission

Bridge the gap between our brand and influencers


Key Activities

  1. Ideate and execute creative ways in which influencers can integrate our brand with their content
  2. Craft concise talking points for influencers to showcase our products’
  3. Work with atleast 100 influencers every month on barter
  4. Get 20 piece of UGC content every month
  5. Reach out to atleast 20 media houses a month to have them cover our products
  6. Create, maintain and grow a database of active tech influencers
  7. Ensuring all products are delivered in a timely manner to influencers
  8. Identify creative ways to engage influencers


Competencies

  1. Highly Organised
  2. Attention to detail
  3. Ability to think on their feet
  4. Ability to multi-task
  5. Great design/aesthetic sense
  6. Strong Analytical skills
  7. Strong Communication skills
  8. Creativity