Programmatic Lead

3 weeks ago

Gurugram, India Annalect India Full time

This exciting role of a Lead - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.


This is an exciting role and would entail you to :


  • Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to Amazon DSP
  • Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
  • Manage campaigns in Amazon Demand Side Platform (DSP) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
  • Working with agency team to develop best-in-class solutions based on available tech.
  • Oversee media tracking and analytics set up and implementation.
  • Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel.


This may be the right role for you if you have:

  • to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. Amazon DSP experience is preferred.
  • knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • to proficiently describe all possible KPIs and how they fit into the customer journey.
  • thinking strategically and analysing performance in a continually evolving, dynamic environment.
  • in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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