Social Media Manager

3 weeks ago


Nagpur, India ITCRAFT TECHNOLOGIES PRIVATE LIMITED Full time

Overview:

As a Social Media Manager, you will be responsible for developing, implementing, and managing our organization's overall social media strategy in order to enhance brand awareness, drive website traffic, and generate leads/customers. You will be expected to stay up-to-date with the latest social media trends and best practices and use your expertise to optimize our social media presence across all relevant platforms.

Responsibilities:

  1. Strategy Development:
  • Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.
  • Research and identify target audience preferences and trends to inform content strategy.
  • Collaborate with other departments to integrate social media into overall marketing efforts.
  1. Content Creation:
  • Create engaging and relevant content for various social media platforms, including text, image, and video content.
  • Develop and maintain a content calendar to ensure consistent posting schedules.
  • Monitor and respond to comments and messages in a timely manner.
  1. Community Management:
  • Build and nurture relationships with followers and online communities.
  • Monitor social media channels for discussions related to our brand and industry.
  • Identify and engage with influencers and brand advocates to amplify our message.
  1. Analytics and Reporting:
  • Track and analyze social media performance metrics, such as reach, engagement, and conversion rates.
  • Use insights to optimize content and strategy for better results.
  • Prepare regular reports on social media activities and outcomes.
  1. Campaign Management:
  • Plan and execute social media campaigns, contests, and promotions.
  • Monitor campaign performance and adjust strategies as needed to meet objectives.
  • Collaborate with marketing and creative teams to develop campaign assets.

Requirements:

  • Proven work experience as a Social Media Manager or similar role.
  • Demonstrable experience designing and implementing successful social media campaigns.
  • Excellent knowledge of social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn,.
  • Proficiency in social media management tools and analytics platforms.
  • Strong written and verbal communication skills.
  • Strong presentation skills, with the ability to effectively communicate campaign strategies, present social media analytics, and conduct client meetings and workshops.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Bachelor's degree in Marketing, Communications, or a related field (preferred).


Additional Skills (Preferred):

  • Experience with paid social advertising campaigns.
  • Knowledge of SEO and content marketing principles.
  • Familiarity with industry-specific social media trends and best practices.
  • Certifications in social media marketing or related fields.



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