Assistant Manager- Performance Marketing

2 weeks ago

Gurgaon, Haryana, India Housr Full time

About us:

Housr is India's premier luxury co-living brand, offering a trailblazing living experience with fully furnished and managed co-living spaces, serviced apartments, and studio spaces. A niche player in managed living for millennials and working professionals, Housr aims to revolutionise how people find and experience housing by fostering a community of like-minded individuals.

With all modern conveniences, a class-apart community, and a social playground of endless opportunities, Housr is the perfect luxury oasis for today's uber-digital generation. Its expansive portfolio of 70+ premium properties spans Gurugram, Bangalore, Pune, Hyderabad, and Vizag.

Housr sets the benchmark for luxury living with an array of premium services such as:

  • Professional Housekeeping
  • Doorstep Laundry
  • Gourmet Meals
  • High-Speed Internet
  • 3-Tier Security
  • Tech-Enabled Living & More

Complementing these offerings is our 24*7 resident assistance offered by IHM-trained hospitality experts, ensuring seamless support for our community.

The Opportunity: Job Responsibilities:

  • Lead paid (Google, Facebook, Instagram), owned (social media content, organic traffic) and earned (digital PR, influencer marketing) media efforts to achieve business objectives.
  • Derive occupancy and sales through various Digital platforms and campaigns along with existing team.
  • Create best in class agencies network for digital marketing channels and objectively monitor output via KPIs.
  • Monitor and track key metrics through building and maintaining data pipelines and dashboards for senior management.
  • Set up attribution models, multi-channel tracking and quality.
  • Define audience and channel strategy to achieve optimal business results in the context of the customer journey and user flow.
  • Knowledge of SEO is mandatory.
  • Create and implement digital marketing strategies to drive awareness, traffic, sales and conversions.
  • Own & deliver on user growth target. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)
  • Develop robust performance reporting framework, analytics and ROI tracking for our digital channels to continually optimize and improve our marketing investments.

Who we are looking for:

  • Min. 3 year of prior experience working at a digital marketing agency or a high growth startup in a similar role.
  • Understanding of how to plan, develop, execute, and optimize digital campaigns using paid media, affiliates, and email.
  • Obsessed with website analytics tools such as Google Analytics, WebTrends, SEO.
  • Hands-on understanding of digital marketing fundamentals.
  • Mandatory understanding of A/B testing, marketing analytics tools, and platforms like Facebook Business Manager & AdWords.
  • Ability to fuse popular culture current affairs with business-centric advertising.
  • Ability to exercise initiative, work effectively under pressure & pay attention to detail.

What Can You Expect: -

  • A phenomenal work environment with extremely high ownership and growth opportunities.
  • Quick iterations and deployments- fail-fast attitude.
  • Opportunity to work on cutting edge technologies.

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