Manager - Marketing - General Merchandising

1 month ago


Navi Mumbai, India Reliance Retail Full time
  • Identify relevant events for category consumption
  • Sharpen the category communication in existing stores and new stores
  • Execution of marketing properties like house ware, toys, toiletries, plastic ware, etc - Timely planning and execution
  • Shoot Planning - collecting the merchandise and constant follow up with all parties- Category, Zonal marketing , agency and photographer/production
  • Media Planning- ensure desired share of voice is maintained for the brand
  • Keeping a track of competition activities
  • Making all efforts to make the most of the budget
  • Study campaign performance and make learning board
  • Effective interaction with category team, zonal team, digital team and agency

  • Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives.
  • Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link)
  • Assisting the Marketing Operations (SMH & RMM) and Visual Merchandising teams for the tactical campaign creatives – BTL.
  • Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print – ATL.
  • Coordination with the media agency for radio campaigns and OOH - ATL
  • Agency management - giving creative briefs and getting the desired output
  • Assisting in the shoots - static as well as AV.
  • Aligning all the stake holders and facilitating the smooth execution.
  • Ensuring that every piece of Marketing Communications across the platforms (ATL/ BTL/ Store/ Digital) is as per the defined brand guidelines
  • Data analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.).

What You’ll Need :


  • MBA degree in marketing top B-School.
  • 6/7 Yrs of experience in Marketing Communication.
  • Experience in General Merchandising Category is MUST
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers


  • navi mumbai, India Reliance Retail Full time

    Identify relevant events for category consumptionSharpen the category communication in existing stores and new storesExecution of marketing properties like house ware, toys, toiletries, plastic ware, etc - Timely planning and executionShoot Planning - collecting the merchandise and constant follow up with all parties- Category, Zonal marketing , agency and...


  • Navi Mumbai, India Reliance Retail Full time

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  • Navi Mumbai, India Reliance Retail Full time

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