Assistant Manager

1 week ago

Mumbai, India Purplle.com Full time

Brand : Alps Goodness

Role : Assistant Manager : Brand Marketing & Communications

Dept : Private Brands

Category : Haircare


Responsibilities:


Product& Brand Marketing

  • Strategy

Market Research on new and critical products by mining data from tools while creating

insights and USPs. This will include creating compelling product display pages, banners,

influencer marketing campaign briefs and ad copies. Benchmarking the same against

competitors.

  • Implementation:

Crafting the communication by writing compelling copies and briefing the designer to bring

them to life.Deploying the marketing strategy across platforms, testing and reporting the

same.Deployment to happen on platform in the form of Banners, PDPs, A+ content, Videos,

CRM and off platform with Influencer marketing and media promotions.


Project & Team Management

Leading all the marketing projects while managing a team of 4-5 while assigning them

projects, guiding them with blueprints and ensuring timely completion


Driving Influencer marketing campaigns:

Responsible for creating the Influencer

marketing content Strategy with go live strategy and its implementation while aligning the

same with brand marketing strategy, key products and mapping the campaign performance.

Analyzing the campaign to improve. Exploring and testing new ways to scale, identifying

early trends to experiment, improve performance & drive efficiency.


Social Media Management:

Manage and grow our social media presence across

platforms such as Instagram, Facebook, and YouTube. Tracking performance for each

campaign on a monthly basis. Scripting new content creation with Inhouse influencers


Brand & Product Design with Packaging content

Designing clutter breaking designs with designers while marrying them with compelling

product packaging copy.Creating captivating visuals for the offline world : point of sale,

instore branding, kiosks, signage and banner creatives


Consumer studies and Insights

Lead and drive the team to conduct weekly consumer calls and sessions and find ways to

consumer experience with the same


Ideal Candidate:

We are Looking for an enthusiastic go getter and results-driven individual who possesses a

deep understanding of the beauty industry.He/ She will be the captain for a team of

designers & execs and hence needs to know to work within a team while leading the

same.Ablility to craft creative campaigns & have a sense of design and copywriting is a

must. Needs to have a data driven approach for implementation and ability to transform

that data into actionables.Having product marketing background will be preferred and also

is comfortable in thriving in a startup lookalike environment.We will love you if you love

binge watching cringe content & you think think you are that savvy trendsetter who can get

those ideas to life. Come join our team and let's make heads turn – literally

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