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Head of Ecommerce

4 months ago

Bangalore Urban, India KNR Management Consultants Full time

About the Organization: KNR's client with a large offering of Ayurveda and Herbal Brands which it markets in India & in the international markets.


Position Title- Head – Ecommerce Marketplace


Responsibilities


  • Develop a holistic Digital Marketing strategy for the brands, and digital marketing programs that are aligned with the brand strategies and based on consumer insights.
  • Develop and implement e-commerce strategy based on the existing product portfolio with a scope to expand for future products across the e-commerce value chain.
  • Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, project oversight, and KPI tracking.
  • Responsible for driving P&L for the e-commerce division in collaboration with SCM & Marketing team.
  • Increase product listings and prioritization by working with channel partners and improve traffic via paid, organic channels on marketplaces and scale the brand, products.
  • Ensure all commercial compliance, sales trade agreements & Maintenance contracts are reviewed and signed on a periodic basis ensuring business need.
  • Conduct market research surveys in collaboration with NPD & Marketing team for meeting diverse social and cultural market / customer requirements on a periodic basis.
  • Drive marketing / NPD launch activities in collaboration with Consumer Business Division team as per business need.
  • Ensure utmost engagement in driving E-commerce operations and present e-commerce business dashboard with key insights and way forward priorities for driving business growth.


Requirements:

  • P&L experience for the e-commerce division is a must.
  • Proven experience developing or scaling businesses through Ecommerce channels within the Health Supplement / Cosmetic /Medical /Wellness/ Ayurveda manufacturing industry is desired.