Marketing Communications Manager

2 weeks ago

Mumbai, India Pema Wellness Retreat Full time

POSITION SUMMARY:

The MARCOM Manager is responsible for developing and executing comprehensive marketing and communications strategies that align with the resort's positioning as a premier wellness destination. This role combines brand development, public relations, social media management, and advertising to increase visibility, guest engagement, and occupancy rates.


DUTIES AND RESPONSIBILITIES:

1. Marketing Strategy Development:

  • Develop and implement integrated marketing strategies to promote the resort’s wellness services, facilities, and special packages.
  • Conduct market research to identify trends, customer insights, and competitive positioning.
  • Collaborate with the Director of Marketing to create annual marketing plans and budgets.


2. Brand Management:

  • Maintain and enhance the resort’s brand identity, ensuring all marketing materials align with luxury and wellness brand standards.
  • Ensure brand consistency across all platforms, including print, digital, and social media.
  • Design and execute campaigns that showcase the resort’s unique selling points, such as wellness programs, luxury accommodation, and guest experiences.


3. Content Creation & Management:

  • Oversee the development of all resort collateral, including brochures, newsletters, websites, and press releases.
  • Create compelling content that highlights the resort’s offerings and guest experiences, including wellness programs, dining experiences, and cultural activities.
  • Manage photography, videography, and other creative assets for marketing campaigns.


4. Digital & Social Media Management:

  • Develop and manage social media strategies to increase engagement, brand visibility, and online reputation.
  • Maintain the resort’s website, ensuring content is current, SEO-friendly, and aligned with marketing goals.
  • Utilize digital marketing tools like email marketing, Google Ads, and social media advertising to drive traffic and conversions.


5. Public Relations & Media Relations:

  • Cultivate relationships with media outlets, influencers, and bloggers to promote the resort.
  • Prepare and distribute press releases, news articles, and media kits.
  • Organize and host media visits, influencers' stays, and press events to generate coverage.


6. Event Coordination:

  • Collaborate with internal teams to promote and market guest events, wellness programs, and retreats.
  • Coordinate external speaker engagements, health talks, and community wellness initiatives to drive brand recognition.
  • Partner with event managers to create marketing strategies for special events and seasonal promotions.


7. Advertising & Promotional Campaigns:

  • Plan and execute advertising campaigns in print, online, and outdoor media.
  • Manage the design, placement, and performance tracking of ads to ensure maximum ROI.
  • Develop co-marketing partnerships with luxury wellness brands, tour operators, and regional tourism boards.


8. Guest Communication & Feedback:

  • Create communication strategies to keep guests informed of resort activities, wellness programs, and offers.
  • Manage guest feedback channels (TripAdvisor, Google reviews, etc.) and respond to reviews in a manner that maintains the resort’s image.
  •  Implement guest satisfaction surveys and analyze results for marketing insights.


9. Analytics & Reporting:

  • Monitor and report on the performance of marketing campaigns and initiatives using KPIs such as social media engagement, website traffic, and revenue impact.
  • Conduct post-campaign analyses to evaluate success and suggest improvements for future efforts.
  • Utilize analytics tools like Google Analytics, SEMrush, and social media insights to track digital performance.


10. Budget Management:

  • Oversee the marketing communications budget, ensuring effective allocation of resources and maximizing ROI for all marketing initiatives.


DESIRED PROFILE:

  • Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree preferred).
  • 5-7 years of experience in marketing and communications, preferably in luxury hospitality or wellness resorts.
  • Proven experience in digital marketing, social media, and PR management.
  • Strong knowledge of the wellness industry, health trends, and luxury brand positioning.
  • Strategic Thinking: Ability to align marketing initiatives with broader resort goals.
  • Branding Expertise: In-depth understanding of luxury and wellness markets.
  • Creativity: Strong content creation skills across various media formats.
  • Communication: Excellent written and verbal communication skills.
  • Analytical Skills: Ability to interpret data and adjust strategies based on performance.
  • Digital Savvy: Proficient in digital marketing tools, social media management, and SEO.
  • Team Collaboration: Work well with cross-functional teams including Sales, Events, and Guest Relations.


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