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SEO Specialist

3 months ago

Chennai, India Times Internet Full time

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.


Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.


As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.


We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level


About the Business Unit

The Languages business encompasses all non-English or Indic Brands within the Times Internet portfolio, featuring a presence in eight regional languages across India, including Navbharat Times in Hindi, Maharashtra Times in Marathi, Vijay Karnataka in Kannada, Samayam in Telugu, Tamil and Malayalam, and I am Gujarat.

Our Languages division stands as the fastest-growing regional content platform in India. We have an audience base of 180 million users, with approximately one in every four Indians engaging with Times Internet Languages Platforms. We are the leading news and information player in the Indic Languages category on Comscore. We have maintained this dominance for several years now.

Diversity is at the heart of our community. Our audience is predominantly young, primarily below the age of 34 and has a strong female presence. We have a strong presence on social platforms with 24Mn followers on Facebook and 14Mn subscribers on Youtube, as on 15th Apr’24.

We've recently expanded our portfolio with two new brands. ET Regional, an extension of The Economic Times into Indic languages, positioned as the go-to hub for financially savvy users from diverse linguistic backgrounds. Additionally, we launched TimesXP, a video-first platform for Indic languages, with a vision to democratize internet access for unlettered audiences.


About the Role

We are seeking a talented and experienced SEO Specialist to join our team and enhance our online presence. The ideal candidate will have a deep understanding of SEO best practices, keyword research, on-page and off-page optimization, and the ability to drive organic traffic and improve search engine rankings.


Work Responsibilities

. Optimize website content, meta descriptions, and titles for SEO in Tamil

. keyword research to identify opportunities for website optimization

. strategies to improve domain authority

. Analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools.

. Collaborate with content writers to ensure SEO best practices are implemented in content creation

. Conduct technical SEO audits

. SEO Specialist, preferably with a focus on Tamil websites.

. Proficiency in Tamil language


Skills, Experience & Expertise

. Ability to identify high-impact keywords

. Expertise in optimizing title tags, meta descriptions, headers, and content

. Familiarity with structured data (schema markup) and its implementation

. Experience managing multiple SEO projects

. Candidate with news background preferred


Eligibility

A minimum of 5+ years of experience in a related field of work

Graduate in any institute

Engineering background will serve as a major advantage


Work Location: Chennai